Social networking site Twitter has come up with a new tool that will allow users to see who is following them and who isn’t.

According to social media blog Mashable, Twitter has started to test the new tool, and a select group of users have started playing with the analytics product, which will be launched by the end of the year.

The analytics dashboard, similar to those available on blogging websites like Wordpress, will let people keep track of their tweets, retweets and mentions.

Users would also be able to see how many followers joined or left them on a timeline, which means they could figure out which updates turned people away.

Organisational psychologist Craig Errey said the product would appeal mainly to “people who are trying to make a name for themselves” rather than everyday users.

He said while most people on Twitter only use it to talk to family and friends, anyone else who used it for promotion would benefit from the tool.

And knowing which updates turn people away would ultimately increase the quality of their tweets.

“If organisations and people learn from their analytics what people are responding to, then they can do things of value rather than just gratuitously promote,” News.com.au quoted him as saying.

“For the casual person, I don’t know that there’s a lot of value in it for them,” he stated.

Amnesia Razorfish social strategy manager Karalee Evans said the timelined data might change people’s tweeting.

“If people are really committed around their following and influence and they notice a pattern then it might affect their behaviour,” she said.

“If people are unfollowing them and you can nail down the information to a particular tweet or keyword or topic, I think that gives the initial Twitter user more power,” she added.