The Kremlin has launched a brand new website projecting modern Russia which aims to do away with any stereotype image that the country may have among different nations of the world.

The English language modernrussia.com site will details the modernisation activities of Russian authorities, public organisations and businesses in an American wrapper, RIA Novosti reported.

The website will be managed and moderated by international PR agency Ketchum, it said, adding the site has RSS feed and as wells as 'tweets' on micro-blogging site Twitter.

Post-Communist Russia's modernisation has been declared by President Dmitry Medvedev has his major domestic initiative.

The project organisers hope public discussions on the site will help the Russian government to overcome obstacles standing in the way of development and boost modernisation, it added.