Internet overpowers all news media

March 15, 2011 06:33 pm | Updated 06:34 pm IST - San Francisco,

The internet is gobbling up every other kind of news media, according to an annual study issued Monday.

The Pew Project’s study, The State of the News Media, found that for the first time in 2010, audiences for broadcast and cable TV as well as radio, newspapers and newsmagazines all shrank, while only the internet experienced a growth in news consumption.

The study also found that for the first time the majority of US respondents said they got more news from the web than from newspapers. The internet was also closing the gap with television as a destination for US news consumption.

The study said that the news media had reached a long-predicted tipping point with online ad revenue passing newspaper ad revenue for the first time in 2010. However a huge cut of this revenue goes to online aggregators like Google, Yahoo and Apple, leaving traditional news organizations with a large shortfall.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.