The Walt Disney Company has created what it believes is a first-of-its-kind application allowing Facebook users to buy tickets to Toy Story 3 without leaving the social networking site, the New York Times reported Tuesday on its website.
The application, called Disney Tickets Together, could transform how Hollywood sells movie tickets by interweaving purchases with the powerful forces of social networking. When you buy a ticket through Disney’s application, for instance, it alerts your Facebook friends and prompts you to invite them to buy tickets of their own. “The whole idea is that no friend gets left behind,” said Oliver Luckett, senior vice president and general manager of DigiSynd, a Disney subsidiary that manages the entertainment giant’s presence on social networking platforms, The Times reported.
Disney quietly introduced the service on May 26 with a simple post on the site’s official Toy Story 3 page, which has over 732, 000 fans. While many theatres won’t make tickets available for the Pixar film for another week, early results indicate that people are using the application to buy tickets in groups as large as 80, according to the report. The formal release date for Toy Story 3 is June 18, the world’s largest media and entertainment conglomerate said.
Only Toy Story 3 tickets are available for now. But other Disney movies will follow if the application is deemed a success, Luckett said.