Web surfing is becoming more like channel surfing as television shows, movies and music videos pour onto the Internet.
That’s why pointing people to their favourite TV episodes and flicks may be the next big opportunity in web navigation.
Former Ask.com CEO Jim Lanzone hopes to lead the way with Clicker.com, a free service debuting on Thursday.
Clicker scours through an index that includes 400,000 TV episodes, 50,000 music videos and roughly 30,000 movies that are part of Netflix’s streaming library or Amazon.com’s video store.
It will vie against at least two similar sites as well as video search services offered by Internet heavyweights Google, Yahoo, Microsoft and AOL.