Indians glued to smartphones: study

Users here spend 3 hours and 18 minutes daily on an average

July 23, 2014 12:30 am | Updated 12:30 am IST - NEW DELHI:

Smartphone users in India are ‘glued’ to their smartphones, spending over three hours on an average on their devices, according to a study released on Tuesday by telecom equipment maker Ericsson.

Smartphone users in India are ‘glued’ to their smartphones, spending over three hours on an average on their devices, according to a study released on Tuesday by telecom equipment maker Ericsson.

Smartphone users in India are ‘glued’ to their smartphones, spending over three hours on an average on their devices, according to a study released on Tuesday by telecom equipment maker Ericsson.

The study said Indian users spend three hours and eighteen minutes on average everyday with their smartphones, of which one-third time is spent on apps.

Higher than U.S.

“India has higher smartphone usage compared to even the U.S., where the average is 132 minutes [2 hours 12 minutes]. In some of the Asian countries, it ranges between 40 and 50 minutes,” Ericsson India Vice President (Strategy and Marketing) Ajay Gupta told reporters here.

The Ericsson Consumer Lab study, which was conducted among 4,000 smartphone users across 18 urban cities in India, said Indian users check their phones 77 times daily on an average, with about 26 per cent doing so more than 100 times a day.

“Smartphone usage is now no longer limited to just social media and chat apps. People are using mobile apps like WhatsApp and WeChat for business purposes, while many working professionals said they shop online using smartphones even while at work,” he said.

Video consumption on mobile devices is on the rise, with 40 per cent respondents saying they watched videos late at night in bed, 25 per cent while commuting, 23 per cent while having dinner and 20 per cent said they watched videos while shopping.

The study added that network performance shaped smartphone behaviour and satisfied users spent more time streaming videos and browsing.

About 68 per cent of all mobile minutes on the smartphone are at home, the study said adding that half of all mobile broadband issues faced by users occurred while they are indoors.

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