Amsterdam headquartered technology firm, TomTom, on Wednesday forayed into the India wearable market with a range of GPS-enabled sport watches, priced at Rs 12,999 onwards.
Talking about reasons for launching the product in India, the company’s Senior Vice President Sales (Asia Pacific) Andrew Cooper said while the market for such devices is presently in nascent stage, it has a huge potential.
“In India, there has been a strong growth in people participating in marathons. People are actively engaging in activities like running and cycling. Though there are no numbers available but we see a huge potential here,” he said.
The range, which includes four smart watches priced between Rs 12,999 and Rs 23,499, delivers real-time information like time, distance, heart rate, pace, speed and calories burnt to runners, cyclists and swimmers.
The devices will be sold exclusively through Flipkart.
“Our research shows that 95 per cent of runners consider their GPS watch to be their perfect training partner. However, we see a gap between the number of runners and the penetration of GPS sport watches primarily due to lack of understanding on the benefits of running with a GPS watch. We expect this segment to grow at a rapid pace globally, and in India,” he added.
