Sony India on Wednesday unveiled its new range of LED televisions aimed at maintaining its leadership position with 30 per cent share in the flat panel TV segment in the current fiscal. The Japanese consumer electronics major is also planning to introduce tablets by this year-end.
The new range of 15 LED TV models, ranging from 22 to 65 inch and priced between Rs.20,900 and Rs.3,59,900, is powered by X-Reality, a unique e-picture engine which gives Sony TVs good picture quality. It is also Internet enabled, while nine models are full HD 3D TVs.
“Bravia is our flagship category contributing 35 per cent to total sales. This financial year, we plan to maintain 30 per cent market share backed by strong product line-up, aggressive marketing strategy and robust expansion plans,” Sony India Managing Director Masaru Tamagawa told journalists here.
Pointing out that the demand for LED TVs is on an upswing with 15 per cent contribution to total flat panel sales till April, Mr. Tamagawa said Sony was fuelling this growth by providing the best quality LED TVs in the Indian market. “To support our ambitious business plan, we have lined up Rs.150 crore marketing investment towards a multimedia brand campaign. Sony also aims to undertake aggressive channel expansion by opening 1,000 new outlets in the current fiscal to take the number to 6,000,” he added.
Referring to the tablet market, Mr. Tamagawa said the company would be launching Sony tablets in India this year. “It will happen simultaneously with the global launch,” he said. Sony Corporation is developing two tablets, including S1 (codename), which is optimised for media entertainment and S2 (codename), which is ideal for mobile communication and entertainment.
