Samsung India, a leading digital solutions provider, is targeting to improve its market share in the smart phone segment from the existing 45 per cent to 60 per cent during the current year.
Samsung is all set to launch its new version of the 7-inch tablet early next month and is hopeful that growth in the smart phone segment, pegged at 220 per cent during the previous fiscal, will drive the company's ambitious plans to cross 60 per cent market share. The company clocked five-million-mark in global sales of its smart phone devices and is now exploring possibilities of creating a new market to meet the needs of customers across price points. Samsung India Mobile and IT divisions country head Ranjit Yadav along with the company's General Manager Manu Sharma launched two new variants of the smart phone — Galaxy S advance (Rs.26,500) and Galaxy Pocket (Rs.8,150). With the launch, Samsung's range of smart phones increased to 19 with prices ranging between Rs.7,350 and Rs.38,250.
Mr. Yadav said the new devices were packed with several features such as My Reader, My Music, Mobile TV and My Movies for catering to varied needs of the customers on the move. The company was exploring options by a creating new market. “We are working on creating a market of 20 million handsets against the present 8-10 million handsets,” he said.
The company was, therefore, focussed on developing new features, offering different value propositions and choice to consumers. Samsung's devices built on Android, Bada and Windows operating systems were received well by consumers while it was investing heavily on Samsung Cafes. In addition to the smart phone category, the company witnessed a healthy growth in the non-smart phone segment too where it was offering several feature-rich phones.
