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Updated: November 30, 2009 20:26 IST

Nikon launches latest version of D-SLR

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Bollywood actor Neil Nitin Mukesh with the new Nikon D3s SLR camera. Photo: Paul Noronha
Bollywood actor Neil Nitin Mukesh with the new Nikon D3s SLR camera. Photo: Paul Noronha

Japanese digi-imaging equipment- maker, Nikon on Monday said that the company is working towards increasing its distribution channels and doubling its overall sales as India’s market in terms of sales of D-SLR cameras was too small against global sales.

“Last year over 110-million units of SLR cameras were sold globally by different companies. Of this, India’s share was a mere one million, which is very small. We have taken a few measures to increase Nikon’s sales in the country,” Nikon India’s Managing Director, Hidehiko Tanaka, told PTI during the launch of its latest version of D-SLR camera, Nikon D3S.

Nikon D3S is priced at Rs. 2.9 lakh per unit and has re-designed 12.1 effective megapixel image sensor.

Tanaka said the company’s share was 37 per cent of the total 12,000 units of D-SLR cameras sold by various companies.

“This fiscal, the overall sales will be 17,000 D-SLR units. Out of this, Nikon expects a 45 per cent share,” he added.

Nikon would appoint 22 distributors by year-end and plans to add 6 more, besides expanding its retail footprint to 1,200 by March 2010, Tanaka said, without divulging any investment details.

He, however, mentioned that Nikon would spend 60 per cent of its total allocated marketing costs towards in-shop branding. At present, the company has around 800 retail points in all major metros and cities.

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