Canada's Research In Motion (RIM), on Wednesday, introduced a new smartphone — Curve 9220 — aimed at further consolidating its position in the Indian smartphone market.
Priced at Rs.10,990, the Curve 9220 comes with upgraded BlackBerry 7.1 operating system and offer all the messaging and social-centric features. RIM claims that the new model offers “the longest lasting” battery life yet in a Curve model, giving users up to seven hours of talk time or up to 28 hours of music playback or FM radio listening on headphones.
“The new BlackBerry Curve 9220 offers a unique mobile experience that young Indians will love, thanks to its affordable pricing and unmatched messaging and social connectivity features,” RIM Managing Director India Sunil Dutt told journalists here. The company is also offering many free applications with the phone such as pencil camera, photo studio pro and horoscope oracle worth Rs.2,500 for free till June 30, 2012.
Commenting on the Indian market where the Canadian firm's sales are going up, RIM's Senior Vice-President (Smartphone Business) Carlo Chiarello said: “India is an important market for RIM…we are extremely proud to officially launch the new BlackBerry Curve 9220 for the first time here in India.”