Microsoft drops Nokia name, renames to ‘Microsoft Lumia’

October 23, 2014 08:56 am | Updated September 23, 2017 12:52 pm IST - Seattle

A man shows the new Lumia 830, left, and 730, right, smart phones during a Microsoft Nokia  presentation event at the consumer electronic fair IFA in Berlin, Thursday, Sept. 4, 2014. (AP Photo/Markus Schreiber)

A man shows the new Lumia 830, left, and 730, right, smart phones during a Microsoft Nokia presentation event at the consumer electronic fair IFA in Berlin, Thursday, Sept. 4, 2014. (AP Photo/Markus Schreiber)

Microsoft Corp looks set to ditch the Nokia name from its Lumia range of smartphones just months after buying the Finnish company's handset business.

According to a post on Nokia France's Facebook page on Tuesday, the page will change its name to Microsoft Lumia "in the coming days." Microsoft declined comment.

Under the terms of the $7.2 billion deal - struck in September 2013 and completed in April - Microsoft acquired Nokia's handset business, though not the name of the company itself.

Nokia, which continues as a networks, mapping and technology licensing company, owns and manages the Nokia brand, and only licenses it to Microsoft.

New Microsoft Chief Executive Officer Satya Nadella has already begun to reduce the scale of its phone making operations. Of the 18,000 job cuts he announced in July, about 12,500 came from the unit acquired from Nokia.

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