Infosys Technologies Ltd today announced the launch of Flypp, an application platform, which it said, would empower mobile service providers to "delight" digital consumers through a host of ready-to-use experiential applications across the universe of devices.

According to Subhash Dhar, Member Executive Council and Group Head, Sales & Marketing at Infosys, “Smart applications are now making it possible to deliver a personalised and interactive user experience. Mobile service providers are seeing a steady shift in value from providing connectivity to monetising digital demand. Flypp enables this capability for mobile operators through a plug and play model.”

Flypp is a “Ready to Launch” Application platform for mobile operators, the Bangalore-headquartered, NASDAQ-listed firm said in a statement. This “operator centric” platform enables mobile operators to offer a bouquet of applications, including third party ones to its subscribers.

Flypp also provides independent software vendors a “viable and attractive” channel to showcase and monetise their proprietary applications across multiple geographies and service providers, Infosys added.