Leading Indian wire agency Indo-Asian News Service (IANS) has launched its free iPhone and Android applications to help readers across the globe track the latest news, updates, features and analyses on a real-time basis.

“The iPhone and Android applications allow users to read news on all the major categories and topics, such as national, politics, diplomacy, business, sports, entertainment, technology and international,” the New Delhi-headquartered group said in a statement.

“Users can choose to follow news from their own States, track news on specific topics or keyword, as also customise the applications to present news from the sections of their choice.”

The applications have been developed using the open news platform from Nuvus Technologies (www.nuvus.com), which allow news providers a faster way to bring their content to the mobile platform.

Both the iPhone and Android applications are available for download for free. The iPhone application is available on the iTunes store at http://itunes.apple.com/ca/app/ians-news/id407894510?mt=8.

Just log on, download and you’re on.

Better known by its acronym, IANS is an independent news wire service, with a wide network of correspondents to comprehensively cover India and South Asia, as also developments of interest to the region from across the globe.

IANS also covers the Indian diaspora story like no other Indian media.

The group also offers content outsourcing, entertainment-based photos, and ready-to-print content on contractual and turnkey basis for clients that spans government to corporate houses.

It has also recently started a new service for Bollywood text news, pictures and videos.

The group’s 24x7 news operation in English and Hindi has a premium subscriber base that includes most major newspapers, magazines, TV stations and websites not just in India but also the Gulf region, Britain, the U.S. and Australia.

The IANS photo service -- www.iansphoto.com -- releases 300 exclusive images per week, mainly from the entertainment world. These cover Bollywood, regional film industries, TV, fashion shows and celebrity events.

To meet subscribers’ requirements, IANS delivers its wire service and content in various formats including the V-SAT platform and password-enabled secure websites -- www.ians.in, www.ianshindi.in and www.iansvideo.com.

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