After e-commerce, Flipkart has jumped into the fiercely competitive smart device market by launching its calling tablet for Rs.9,999.

The seven-inch tablet, branded Digiflip Pro, is expected to help the domestic online marketplace increase revenue and expand its presence in the multi-billion dollar electronics business.

Bangalore-based Flipkart already sells headphones, speakers and pen drives under its DigiFlip range.

“We are the first e-commerce marketplace in India to launch our own device through Digiflip Pro. With this, we have taken another step in our goal towards building an entire e-commerce ecosystem in India,” Flipkart Vice-President Retail and Head (Brand Alliances) Michael Adnani said.

Companies such as Samsung, Micromax, Apple and Datawind sold about 3.35 million tablets in 2013-14.

The Digiflip Pro XT 712 is available in black and white variants, has dual SIM, a 1.3 GHz quad core Cortex A7 processor coupled with 1 GB DDR3 RAM and 3G calling feature. The retailer will offer shopping benefits worth over Rs.5,000 and free eBooks worth more than Rs.2,000.