Exercise your creative control

An online service that helps creative professionals showcase their work

April 03, 2012 12:37 pm | Updated 12:37 pm IST - technology & media

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de02periscope

In the business world it is important to be seen, and more significantly, seen by the right people. And if you are a creative professional, you desire your work be seen in the vast online space exactly the way you want it. A website has come up allowing you to do that.

Pixpa online service enables photographers, artists and designers to showcase and share their work by delivering portfolio websites. Launched in 2011, it lets you design your own website so that you can exercise complete creative control over it.

The website could be tailored by choosing the many designs offered online or creating your own. Colours, fonts, themes, visual elements, information pages and external links -– you get to take a call on everything while the online service helps you build and host your website for a monthly subscription.

The self-designed website can host at least 1,000 images, videos and possess features like private gallery, slideshow and blog.

“The two guiding principles for starting Pixpa was to enable creative professionals to take their work to a much larger audience through the online medium and offer them a platform where they can build their brand,” says Gurpreet Singh, one of the founders, and Creative Director of Pixpa, a US-based corporation that has an office in Delhi.

“The do-it-yourself platform allows people to pick and choose the design and format of their site. We have an active support team should our subscribers require any technical help, he says offering each client a free 15-day trial.

Currently, Pixpa services 2,000 subscribers, including visual artists, graphic designers, videographers and hairstylists, most of them from the US, Europe and Australia.

Trying to engage more Indian audiences, the online service says its next “evolution” will be to integrate the e-commerce component into the websites so that clients can not only showcase but also sell their products through it. “As of now, all photographers associated with Pixpa can sell their prints around the whole world using the Fotomoto feature. But in the next few months, this will be available to other subscribers too,” adds Singh.

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