Scientists have identified four categories of Facebook users: relationship builders, town criers, selfies and window shoppers.
Relationship builders post, respond to others’ posts and use additional Facebook features primarily in an attempt to fortify relationships that exist beyond their virtual world.
“They use it as an extension of their real life, with their family and real-life friends,” said Tom Robinson, from Brigham Young University in the U.S.
People in this group identified strongly with such statements as “Facebook helps me to express love to my family and lets my family express love to me”.
Town criers, on the other hand, experience a much larger gap between their real and virtual worlds. Unconcerned with sharing photos, stories or other information about themselves, they instead “want to inform everybody about what’s going on,” Mr. Robinson said.
They repost news stories, announce events — but may otherwise neglect their profile pages, preferring to update family and friends through alternative means.
Selfies use Facebook to self promote. Like relationship builders, they post pictures, videos and text updates focused on getting attention, likes and comments. Study participants in this category identified highly with the statement “The more ‘like’ notification alarms I receive, the more I feel approved by my peers.”
Selfies use the platform “to present an image of themselves, whether it’s accurate or not,” researchers said. Window shoppers, like town criers, feel a sense of social obligation to be on Facebook but rarely post personal information.
Unlike town criers, these users, “want to see what other people are doing. It’s the social-media equivalent of people watching,” researchers said.
Window shoppers identified with such statements as “I can freely look at the Facebook profile of someone I have a crush on and know their interests and relationship status”.
For the study, researchers compiled a list of 48 statements identifying potential reasons people use Facebook. Facebook users may identify to some degree with more than one category, the researchers said.
