The minister hopes to rope in the lead actors of the film

In a bid to cash in on the popularity of the thirty year old Bollywood hit “Haathi mere Saathi”, the Government today launched “Haathi Mere Saathi” a campaign to conserve elephants with Environment Minister Jairam Ramesh wanting to rope in Rajesh Khanna and Tanuja, the lead actors of the movie.

“This film has had an important contribution towards elephant awareness,” he said, praising the narration of a love story between poor Raju and rich Tanu and the effort of the elephant, Ramu to bring them together after they were separated.

“I don’t know whether Khanna and Tanuja will agree to it or not. But we certainly want them in the campaign,” he told reporters after launching the nationwide campaign at the Elephant 8 ministerial meet.

The Ministry in partnership with the Wildlife Trust of India (WTI) launched the campaign to create awareness among the people about the improved conservation and welfare prospects of the elephant-India’s National Heritage Animal.