Between the Covers

October 30, 2013 05:07 pm | Updated 05:19 pm IST - chennai:

The Story of Google

The Story of Google

The Story of Google , Sara Gilbert

(Jaico, Rs. 99)

Here’s another book that recalls the story of one of the most widely used search engines on the Internet. It is part of a series of books by Jaico on how today's great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

From humble beginnings when Larry Page and Sergey Brin rented a garage from a friend to open the first official Google office to how Google became an incorporated company…their inspirational story comes alive in this slim book.

It is fascinating to understand how Page and Brin worked together on a project to download the entire World Wide Web and figure out a way to search it using links, as a possible doctoral thesis. Many budget and design issues later, Google became an officially incorporated company.

This is a story of friendship, leadership, entrepreneurship and business acumen. And much more…

Impatient Optimist: Bill Gates In His Own Words , Edited By: Lisa Rogak

(Collins Business, Rs. 199)

Once again, Bill Gates has been voted the wealthiest man in America. He has been called a ruthless billionaire by some and a benevolent philanthropist by others. Whatever he is called, Gates is definitely an ingenious visionary who had made a powerful and ineffaceable impact on the development of digital technology over the past 30 years. This book reiterates that while providing fresh insights into his life… it’s also an attempt to understand the real Bill Gates.

Bill Gates became the youngest ever self-made billionaire at the age of 31 in 1987. Today, he is known as the former CEO and founder of Microsoft. He has been revered as a business icon for over three decades. Although some of his critics call him tyrannical, he is the man who led one of the biggest revolutions in history by understanding the role software would play in the digital age.

People look upon Gates as a role model and are inspired by his words and business strategies. When Gates shifted towards the philanthropic world, his second act became grander than his first one. The book sheds light on his personality by drawing material from the media over the last 30 years. It uses quotes from Gates himself to portray his character and benevolence. Learn what Gates has to say about various issues such as business, philanthropy, technology addiction, Microsoft, money, and most important, life.

The Everything Store: Jeff Bezos and the Age of Amazon , Brad Stone

(Little, Brown and Company, Rs. 1,367)

Want a book? Go to Amazon.com. Want that latest mobile phone? Log on to Amazon.com… Well, that’s the place this website occupies in our Net-driven life today.

Actually, Amazon.com began with only delivering books through the mail. But that was not enough for its dynamic and visionary founder Jeff Bezos. He wanted Amazon to become the ‘everything’ store, offering limitless selection and seductive convenience at disruptively low prices. So, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now.

To put this book together, Stone got unprecedented access to current and former Amazon employees and Bezos’ family members, so much so that readers get an in-depth, fly-on-the-wall account of life at Amazon. Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionised manufacturing. This is a reveal-all biography of a company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

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