Space it as per your mood, it will speak volumes
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Choose from an array of home décor that offers personalised products in line with your persona, suggests Swathi.V
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Photo: K. Ramesh Babu
Say it with decor: Moodspace draws upon the emotional element within the shopper to help create the mood that translates into product selection.
What are four walls if the space within is not designed, decked, and draped according to one’s tastes and the contemporary trends? Unlike the previous era, when a home was just a shelter divided into spaces of utility joined by a roof, these are designer days when the shelter is also required to assume some persona of its own. And choosing the persona for one’s home could prove to be the real bottleneck in furnishing.
What could your home mean to you and others? Should it focus on reflecting your class and status for others or should it remain a cosy private space which you and perhaps your dear ones can own and stay, away from the rest of the world? Or should it be an amalgam of both?
Once you arrive at the specific requirements, then comes in the practical difficulty of choosing the furniture that will suffuse the home with the character you have in mind for it.
Visit to a mall—though a niche one—will only add up to the confusion as the range would be exhaustive and the choice obviously difficult. Discussion with the salespersons about products, prices, designs and functionality will not yield much and chances are that you may return more frustrated and more confused.
Emotional element
Godrej Lifespacetries to address precisely this confusion and frustration of the customer through its personalised retail initiative for home décor aptly called ‘Moodspace’. Claimed to be emerging from months of exhaustive consumer research, Moodspace draws upon the emotional element within the shopper to help him or her create the mood that translates into product selection. Launched exclusively in Hyderabad for the first time, Moodspace aims to “hasten the process of evolution from carpentered furniture to the branded ones.
Though branded furniture has long been available to the customers, they could not really differentiate between them and the carpentered ones and hence the market for the former has remained limited.
Moodspace with its unique way of presenting home furniture, aims to align the brand with the aspirations of the customers,” explains Shyam Motwani, the vice-president and business head of Godrej Lifespace.
It is altogether a different sales strategy that makes the customers evolve from the mundane aspects such as price, material, design and functionality to the obscurer angle of ‘mood’. And the mood may vary across myriad emotions such as fun, status, tranquillity, escape and what not.
“Once a customer enters our Lifespace retail outlet, our ‘mood consultant’ will lead him or her through several tools to decipher the required mood for a particular space. We have mood cards, with different moods and the related products displayed on either side,” explains Mr.Motwani.
Packaged info
Alternatively, a Mood catalogue will help the customer flip through an array of emotions neatly packaged as snaps of different home spaces, along with information snippets. Customers may also look forward to virtual shopping experience—claimed to be one of its kind in India—through the micro-site of the Moodspace to be launched shortly within the website of Godrej Lifespace, www.godrejlifespace.com. The micro-site will offer a virtual tour of different homes with hot buttons for product-specific information.
A mood bar can be clicked on for choosing the emotion one can associate with.
Moodspace would shortly be launched in Bangalore, Mumbai, Chennai, Delhi and Kolkata branches of Godrej Lifespace.
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