Property Plus
Coimbatore
To become an international city
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Mint Homes promoter Raj Natarajan talks to M. Soundariya Preetha on the significance of adopting international standards in design and construction
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— Photo: K. Ananthan
For quality: Ensuring proper support for the concrete slabs improves the construction quality.
Mint Homes is one of the few foreign direct investment projects in Coimbatore. The 136-unit, four-tower project coming up in Sowripalayam is from the stables of the U.S.-based Mint Homes Group. Raj Natarajan, its promoter is involved in nearly 500 construction projects in the U.S. and has more than two decades’ exposure to the U.S. real estate market. .
Look at a temple that is 600 or 800 years old. It is a masterpiece that has stood the test of time. The details, strong foundation and maintenance are the factors that ensured it did not fade with time. Such are the standards that a city’s housing should see. As Coimbatore develops into an international city and draws people from other countries to stay here and do business, they need houses that suit their needs. This means adopting international standards in design, construction and management.
International standards, in simple terms means giving attention to details, he says. So, while creating the amenities in a residential project it is essential to listen to people and their requirements and provide these. For instance, at Mint Homes, a walking/jogging track runs around the property for 2,000 ft. Every tower has common laundry and car washing space.
While paying attention to details, the project should not be lost in these details. So, apart from facilities the focus is on quality. Those residing in high density cities such as Tokyo or Hong Kong do not live in shabby dwellings. Planning the details, commitment towards quality, awareness of international standards and having access to the required resources are important for any project.
The growth of a city comes from the consumers and their demands. Income levels are going up and so is the awareness among consumers on the standards. Owning a dwelling unit by a family is a pride to the members. It also brings about stability to the employer and is in the interest of the city. The economy grows when the local demands are met. So, the projects have to fulfil these expectations and be available at affordable prices.
These standards can be made available to a larger section of people if land prices are reasonable, he says. “What is holding us back today is the land cost. Construction cost has also gone up. But not to the extent of land cost,” he says.
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