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Pretty picture: The right colour combination will makes any room look chic

More than that, we miss the vital issue – what colour actually looks and suits better on your walls. You will only realise whether your choice, or a cocktail of all choices of your family members, suited your home when it is through. But, by then, you would have spent thousands of rupees. You can’t go for another round of colouring at least for five more years. Yet another difficult task is zeroing on the right contractor for doing the job. Some inflate the paint requirements, delay the job, while others make a mess.

Realising this problem, Kansai Nerolac Paints, a leading paints manufacturer, has come out with a unique concept called ‘Impression Style Zones’. At these zones, well-trained Nerolac-certified associates would take the consumers on a walk through of the world of colours, patterns and designs.

“You can actually see how a particular colour will look like on your walls,” C. Venugopal, General Manager (Marketing), says. “The associates will tell the consumers how different colour combinations look on the walls. They will, in fact, put the colours in perspective, keeping in mind the size of the room and likely furniture that would sport the rooms.” Mr. Venugopal was in Hyderabad in connection with the launch of the pilot for the ‘Nerolac Impression Style Zone’ at Krishnanagar. The paints manufacturer is planning to set up at least 15 such outlets, covering the whole of the twin cities. “We are going to complete this process in the next six months. While some of them are company owned, others will be franchisees,” he informs.

The most attractive part is the specially designed software called Nero magic. If you have a yet-to-be-painted house or flat already, he will recreate it on the computer and show the colour patterns in a 3D view, while factoring in on the likely furniture you may have. And if you are in the process of building a house, he will help you paint your dreams onto the computer.

It’s not just the on-store advice. “Each of these outlets will have 20 to 25 contractors who in turn will have a team of Nerolac-certified painters. We ensure end-to-end solutions as far as painting the home is concerned,” he points out.

With regard to charges, the company asserts that the outlets would only charge the market prices for labour. “For paints, we have a range to cater to all segments of customers,” he adds. It is not just Hyderabad that will have the style zones. Chennai (already a pilot outlet up and running) and Bangalore too would have 15 zones each soon. After vying the results of the pilot, Nerolac would open the zones all across the major cities.

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