Your editorial on “Make pictures speak” (Nov. 19) should serve as an eye-opener to government agencies engaged in publicising the health hazards of consuming tobacco in any form. They have yet to make full utilisation of “shocking pictures” that educate people on the harsh realities of tobacco use.
Countries across the globe use such pictures to make a lasting impact on people. Such striking pictures alone would help keep addicts and users from harm’s way. Reducing the size of the warning legend to 20 per cent in the principal display areas of cigarette packets is deplorable. Speaking pictures break linguistic barriers and appeal particularly to the unletterd. Pictorial warnings are best suited to spreading the message effectively.
Seethalakshmi Nagarajan,
Chennai
