That the Union government has given its nod to 100 per cent foreign direct investment (FDI) in e-commerce retail business (“Centre gives nod for 100% FDI in e-commerce retail”, Mar.30) is welcome. This will allow India to considerably enhance its foreign exchange earnings. Also, domestic retailers will have to raise their standards to compete with their superior quality peers from other countries. However, the government needs to ensure that sub-standard/discarded products don’t enter the country through the online route. Frankly speaking, it is not the consumer who is the sovereign in our country.
S. Ramakrishnasayee,
Ranipet
