Despite the good intentions of the evidence-based medicine movement, financial interests and sponsorship tend to trump its technical fixes
Evidence-based medicine (EBM) is the new mantra. It evaluates the strength of the evidence of benefits and risks of treatments. Its processes mandate a systematic search of international medical literature to ferret out relevant research. It attempts to assess the quality of the evidence and ranks its sources. Its rigorous methodology, elaborate checklists, detailed assessments and quality controls have raised research standards. It recommends that the best available evidence be used to aid clinical decision-making and policy. It has improved the evidence base. EBM has changed medical practice.
Medical journals now have regular EBM updates. Traditional summarisation of evidence has given way to systematic reviews. Medical research now needs to comply with EBM guidelines and satisfy its criteria. Nevertheless, its widespread acceptance and use also raise many questions.
Evidence is not generalisable: Randomised controlled trials (RCT) are the cornerstone of EBM. The results of a single RCT or a systematic review of many trials provide evidence about the efficacy of treatments (i.e. “The treatment works somewhere”). However, it does not necessarily provide evidence of effectiveness in clinical practice (i.e. “The treatment works widely”). Extrapolating knowledge gained from RCTs to individual patients across different settings is problematic. Such extrapolation requires much more evidence, which is often unavailable.
Evidence for efficacy (“Can it work?”), effectiveness (“Does it work in practice?”) and efficiency (“Is it worth it?”) all need to be considered. Most trials test for efficacy in ideal situations using detailed protocols, carefully selected patients and placebo controls, with good treatment compliance and intensive follow-up. These ideals are rarely achievable in routine clinical practice with its poor diagnostic accuracy, patient compliance and coverage. Studies, which examine effectiveness, are few and often document results that are different from the original seminal investigations.
Hawthorne effect: There are many examples of efficacy trials comparing specific interventions with “usual care,” which have shown superiority of the interventions concerned. However, much of the success reported may be due to the Hawthorne effect, where the care received by patients in the experimental arm exceeds that received in the “treatment-as-usual” arm. The motivational response seen may be due to the interest, care and attention received (both through observation and assessment), rather than to the specific intervention. The inability to implement mental health programmes in low and middle-income countries, despite the reported success of model programmes and RCTs, also argues for such an effect, in addition to operational difficulties in the real world.
Evidence fades: First generation anti-psychotic medications were effective in treating schizophrenia. They were the established standard of care during the second half of the twentieth century. Subsequently, several large and well-designed studies in the 1990s demonstrated the efficacy of new compounds in the treatment of the disease. These new drugs soon became the gold standard. Their widespread prescription and use produced fortunes for their manufacturers.
A decade after the new drugs were established as benchmarks, reports to the contrary started to appear. Large and well-conducted trials showed that the older low-cost anti-psychotics performed as well as the newer medication. Yet, the use of the newer and more expensive medication continues unabated. Similarly, the use of anti-depressant medication as a panacea for all types of depression has been challenged recently. New guidelines do not recommend pharmacological interventions for mild and moderate depression.
Cost of generating evidence: EBM has unintended effects. It is now not possible to generate good evidence without substantial financial support. Competitive funding for research makes it difficult to obtain grants for replicating studies in different contexts, thus making effectiveness trials rare. Pharmaceutical companies focus on efficacy studies in ideal conditions. Independently funded trials are uncommon. There is evidence to suggest that industry-sponsored trials are more likely to suggest that new treatments are superior than independently funded trials. Much of the research, which has demonstrated reduced effectiveness of the so-called new standard treatments, was carried out by independent agencies.
The shortage of new medications in the drug development pipeline has not prevented the pharmaceutical industry from making minor modifications in existing molecules and demonstrating the efficacy of these, comparable with the original drugs. The variants are introduced as patented new treatments and are priced much higher. Efficacy studies, without concomitant investigations related to effectiveness and efficiency, are used to sell the variants as the latest advance.
Can we trust the evidence? Biases, discrepancies, conflicts of interest and their impact on the evidence have been highlighted in medical literature. Weakness in design, protocol violations and high rates of dropouts in clinical trials and ghostwriting by pharmaceuticals on behalf of academics are major problems. Cherry-picking data to publish positive results while suppressing uncomfortable truths is not uncommon. While attempts at regulation and registration of trials have made an impact, more needs to be done.
The Indian context
India, with its expanding middle-class, flourishing private health sector and its numerous trained health-care professionals, is a goldmine for the pharmaceutical industry. Pharmaceutical companies spend small fortunes on advertising and selling their new products, without investing in studies to prove their effectiveness in the Indian context. Indian medical establishments and leaders are willing to do efficacy studies for western funders. The knowledge that effectiveness trials in the diverse and difficult Indian environment are not a viable financial option and that the results obtained may not be generalisable to the average Indian context is of no consequence. Differences in patients, conditions, contexts and settings are dismissed as trivial. Cost-effectiveness and efficiency studies are rare.
On the other hand, measures such as distribution of free medication samples for physicians' use and sponsored seminars in exotic locations are commonly employed to introduce new products to physicians. The indiscriminate use of newer antibiotics is an example of a situation with assured profits for pharmaceuticals, physicians and pharmacists at the cost of the individual and nation's health. Physicians are under pressure to keep up with international medical literature and prescribe the latest medication, which has proven efficacious in the West but with no evidence of effectiveness and efficiency in the Indian context.
The debate
Many issues have been highlighted in literature. Should we prioritise effectiveness trials of new interventions before licensing them for clinical use? Should we mandate the need for efficiency trials in India before we accept the most recent but exorbitantly priced interventions? Are results of statistically significant early studies to be considered outliers, which take years to reveal their true nature? Why do we continue to believe in initial dramatic results, despite the demonstration of the limited impact of these interventions?
While rigorous assessment of evidence is crucial to medicine, evidence can also be an instrument for institutional control and policy. EBM is now used to oversee the practice of medicine, altering the balance of power among physicians, payers, providers and patients. EBM reduces the discretion and autonomy of physicians and helps promote the shift in power. It facilitates the work of medical managers and increases the control by the pharmaceutical and health industry, third-party payers and patients. While in the past the authority of doctors prevented questioning of their clinical choices, with EBM, physicians will have to justify their decisions, thereby reducing the clinical discretion of doctors. Clinical insights, experience and contextual understanding have given way to data-driven efficacy trials with little regard for effectiveness and efficiency. The need for huge monetary investments to generate EBM data necessarily implies that those with financial influence will control research and practice.
The EBM movement hoped that better evidence would lead to improved decision-making, medical practice and health policy. However, the technical approaches advocated by EBM are not necessarily value free or above specific interests. Medicine and health care, to paraphrase German pathologist and statesman Rudolf Virchow, is politics on a grand scale. The health sector is a powerful player in national economies. The technical language of EBM can hide major political disputes and conflicts of interest. We should be aware that technical fixes do not necessarily avoid political conflicts related to income, turf and goals of medicine and policy. The politics of expertise and evidence has become more complicated.
Clinical practice is multifaceted and complex. The context involved and clinical, psychological, social and economic issues need to be considered. Co-existent medical conditions and risks, drug interactions and patient perspectives also impact management.
Evidence-based medicine has improved clinical management. However, the uncritical use of the recommended technical fixes hides many issues. Financial interests and sponsorship trump EBM guidelines; efficacy in ideal conditions trounces the need for effectiveness and efficiency evaluations in context of practice. The contemporary confusion calls for a nuanced understanding of issues involved and an enlightened approach to health care.
(Professor K.S. Jacob is on the faculty of the Christian Medical College, Vellore. This article is based on a recent editorial published by him in the National Medical Journal of India.)
Keywords: pharmaceutical industry, healthcare sector, medical science











There is no alternative to well conducted, honest reserach. Part of the problem in the context of India is that our doctors are not taught the scientific method as part of their regular training.
An efficacy trial is an efficacy trial, an effectiveness trial is a different game altogether, and two should not be assumed to cover the same research questions. Journals also do not hide the fect that an efficacy trial is just that. The critical issue here is that most practicing physicians do not know the difference and can be convinced that one covers the other.
The suggestion to require effectiveness trials is a great one; as is the need to conduct trials in different contexts. But this becomes a circular argument, because as the author clearly states, this requires funding. THe only solution is that we oought to have rules around research funding (which the scientific and publishing spheres now, do) and governments need to fund more medical research not less.
Let mam consultant Pediatrician practicing in UAE and was trained in 70's and early 80's in India. I practiced more than 14 years in India before moving into a teaching institution in UAE. When I was practicing in India and during my training EBM was hardly heard of. Now it has become the byword of medical practice in developed countries and it has become mandatory. Many people like me do think that the pendulum has swung so much that individual experience and clinical judgment by the bed side has gone completely. Guidelines are generated using EbM and practice is audited using them and if not complied people are penalised.
EBM generation is very costly and there is no evidence EBM works. Many time practice parameters are generated by chairman and university professors who are no longer practicing and are totally not aware of the situation in rural and outpatient primary care setting. I feel soon the medical profession will realize the ultimate practice lies somewhere in between
Insightful article, I appreciate Dr.K.S.Jacob's effort. I was fortunate to be mentored by him briefly during my rotation in the Psychiatry unit at Vellore during my MD Medicine. I have observed that many so called 'Evidence-generating trials' have in fact been the brainchild of Pharma companies, who obviously want to demonstrate that their product is worthy of human use. No one is going to fund a study which will result in failure of their product. By the very design, such clinical trials are flawed, no matter how well that statistician can juggle the numbers and 'p' values. Unbiased research is hard to come by, and lack of funding is a problem. I am aware that Govt. research grants are hard to get even in the US now. The obvious solution is to get funding from the vendor!(duh!) However, consider this: in the absence of well-done trials, complete chaos can result: snake oil will prevail. Just switch on the TV to see 'Hair-raising' and 'Magical slimming' claims all over the place.
The article on EBM by Professor Jacob has no doubt highlighted the fallacies in depending upon one set of 'evidence' and not relying on the tripod of clinical, common sense and EBM which is more likely to succeed. Research is the only reason that medicine progressed thus far, and it will be unwise to underplay the importance of the same, citing fallacies in execution of clinical trials. It is of course important for us to ensure that quality and ethics are maintained in clinical trials and in patient care services. I noticed comments such as: "Practice of allopathy is more of a business....". This is extremely demotivating to the millions of industrious and committed professionals who are providing good healthcare all over the world and indeed in India. If the bathwater is dirty, throw it but not the baby too! Certainly better training, education, inclusion of research and ethics into the medical curriculum in a prominent way, and credentialling will help. But EBM is a must!
@Narendra Apte - I am not sure about Ayurveda, but homeopathy has
been well-studied and the mainstream scientific community seems
to have more-or-less reached a robust consensus: homeopathic
treatments work no better than placebos. A couple of years back
the British Govt commissioned a meta-analysis of studies on
homeopathy on behalf of its Health Services, in which both the
pro-homeopathy and the anti-homeopathy sides were asked to
present their best evidence and make their case. The result, if I
remember correctly, was that the committee concluded that
homeopathy was like "witchcraft" and there was no convincing
evidence that it worked better than a placebo. So I would say
there is no point throwing good money commissioning larger trials
on homeopathy when the case is already clear.
@Dr.K.V.Peter - You say "Put of the TV,mobile and light and lie
down with minimum movement,relief is sure."
Would this treatment work for cancer, diabetes, for a broken leg?
Come on. The solution to overcome the bad implementation of
evidence-based scientific medicine is better implementation. And
science is self-correcting. Much of these criticisms made by the
author of the article has been made by the mainstream doctors
themselves, who are always questioning the status quo and finding
a better way to do things. Even if the "self-healing" you promote
is to be found to be effective, it still has to be proven by
randomized, double-blind, placebo-controlled studies. That is the
only way to get to what's true; there is no way around it.
Practice of allopathy is more of a business rather than a scientifically proven ethics based
endeavor to alleviate miseries of diseases.Practitioners want more of illness to recover the
investments made for education and placement.A consortium of medicines is administered
so that the pain/discomfort is minimized without finding the root cause of illness.Fever is
only the symptom and it is reported that use of paracetamol affects the lever.As for nature
cure practitioners pain is a desirable symptom of illness where nervous system is
operational.Self healing is natures gift.Human body has 75 trillion cells each interconnected
and interdependent.Mind management is more important than body.The very positive
thinking process cures many diseases.Dietary practices can manage many
diseases.Complete rest and relaxation relieve dis-eased to good health.Put of the
TV,mobile and light and lie down with minimum movement,relief is sure.Dr Jacob deserves
divine thanks .
Practice of allopathy is more of a business rather than a scientifically proven ethics based
endeavor to alleviate miseries of diseases.Practitioners want more of illness to recover the
investments made for education and placement.A consortium of medicines is administered
so that the pain/discomfort is minimized without finding the root cause of illness.Fever is
only the symptom and it is reported that use of paracetamol affects the lever.As for nature
cure practitioners pain is a desirable symptom of illness where nervous system is
operational.Self healing is natures gift.Human body has 75 trillion cells each interconnected
and interdependent.Mind management is more important than body.The very positive
thinking process cures many diseases.Dietary practices can manage many
diseases.Complete rest and relaxation relieve dis-eased to good health.Put of the
TV,mobile and light and lie down with minimum movement,relief is sure.Dr Jacob deserves
divine thanks .
Research and treatment quality is linked to medical marketing. In the U.S, as per my informtion, no medical company can gift a doctor anything other than Medical books. In India many doctors shamelessly accept fridges, washing machines and foreign trips. This creates multiple problems - price rise of medicines, over prescription, wrong prescription etc.
I suggest the following
1) Doctors salary should be increased in pvt and govt sector, with a clear understanding that it my be decreased if there is a general salary fall in the country.
2) A prescription watchdog should be setup - to randomly monitor what a doctor prescribes to a particular patient
3) Stricter audit on medical companies, doctors and their foreign trips.
4) Punishment that hurts - compensation, jail, cancellation of licence etc.
I guess like so many issues these days "evidence" will need a new definition. The current WHO Reform attempt reviewed in the current World Health Assembly last week, shows clearly that Member States of this UN Organisation are not totally convinced that "Evidence" is the key issue in bailing out the WHO from it's current budgetary deficit. On the other hand, the Pharma Industrial Complex makes inroads in NCD's strategy without convincing evidence.
However, the "Zeitgeist" will show, how much Science-based evidence is worth these days.
I wish to add a few words on EBM to Dr Jacob's scholarly article. The "evidence" should be SCIENTIFIC and DEFINITIVE. The so-called evidence is far too often obtained through purely empirical, e.g. a "trial and error" or "Let's see what happens" methods, without any thought of plausibility or consideration of known facts and scientific principles. This kind of "Medical empiricism", defined as: "A practice of medicine founded on mere experience, without the aid of science or a knowledge of principles; ignorant and unscientific practice", is widespread. A typical example is "research" in homoeopathy. Science tells us homoeopathy CANNOT work. What is the justification for spending big money on researching it? Other examples are acupuncture, based on non-existent "meridians", and ayurveda, based on non-existent "tridoshas". To conclude, it should be Science Based Medicine, not just EBM.
EBM is merely one of the many components which modern business has embraced
in its quest to "objectify" and "quantify" the way business is done in areas as wide-
ranging as banking, HR, medicine education, etc. While a rational quantification
and objectification would be desirable, the institutions advocating this so-called
rationalization have other interests.
The tyranny of graphs, charts and figures is used to influence large-scale policy-
making without considering the underlying models or the human impact. In fact, it
is the very desire to hide these critical issues which motivates this rationalization.
We need to be skeptical and ask ourselves what assumption and motivations lie
behind these. Were rationalization to be pursued objectively and impartially with
understanding of the processes and implications, it would work. But the current
form where numbers are served up to hide the reality behind is a recipe for
disaster!
First we should address fake medicines rampant in the market ( more in
class B and C towns ). Revoke the licenses of those garage pharma
companies as they bribe the Pharmacies ,hospitals and doctors and sell
them. Those medicines may or may not work, even harm.
All expenses of Pharma companies must be subjected to Audit. There has
to be a ceiling on marketing expenses. This will prevent abuse of
drugs.
Once these issues are addressed the standard and quality of practice
will improve. Once unethical practice is observed both against a
Pharma company or a Physician serious action must be taken against
them.
Evidence based medicine is just catching up in European markets and
still in its infancy in USA. Risk sharing , Outcome based payments has
started to evolve and it may take time in our bureaucratic and corrupt
country. According to me it is a joke to discuss this lofty topic.
I feel that Evidence Based Medicine (EBM) about which Prof Jacob has written in this excellent essay is about medical professional who practice allopathic medicines. My guess is that in India there are millions who are treated by doctors who practice ayurveda, homeopathy, etc. Unfortunately not much evidence based serious research is being done or is available to the citizens to evaluate ayuvedic and homeopathic medicines. Using the words of Prof Jacob, I wish to say that in the Indian context evidence for(1) efficacy (“can it work?”), (2) effectiveness (“does it work in practice?”) and (3) efficiency (“is it worth it?”), all these three need to be provided for medicines commonly used by practitioners of ayurvedic and homeopathic medicines in India. Can we hope that this will be done?
A very enlightening article. An eye opener. I am no medical professional but I, as a rationalist, had somehow assumed or been brainwashed to assume that EBM is the golden standard of objective assessment of efficacy of any particular treatment or protocol . That any judgement of such nature has to be nuanced is tellingly brought out.
Global economy runs on the "Market". This market has several drawbacks. It cannot think of posterity, this is its biggest drawback. Most of the present day problems, be it climate change, be it the rise of heart and other degenerative ailments in India are directly related to our lifestyle, and have nothing to do with anything inherently wrong with nature. Our lifestyle is being dictated by our "market". Indeed, it is easy to see the wisdom of the age gone by, when teachers and physicians were venerated and never sold their knowledge and skills in a market. The dakshina to the teacher or the physician was voluntary and followed the capacity of the ward/patient. Call it a stupid truism, or a new fundamentalism - the idea that the market should be all pervasive is deeply flawed, and needs to be reviewed. In my opinion, the market is for trinkets only, great blessings of life must come free!
This is obviously the case--it was bound to happen in a society which does not
produce its own knowledge system. A society where cine-sport stars hog all the
limelight, a society with no respect for teachers, a society which only considers
business and engineering degrees worthy of value--because they serve short-term
interests, it is bound to happen. And worse is waiting in the pipeline.
While EBM is being implemented , there should also be concern over the
reach of effective and efficient mendicine to general public.
At some point in the Article it was said that old low cost medicines has
same efficiency as those of new gold standard expensive medicines, So
these standard has to be revised depending on the need and capacity. I
mean to say that there can be possibility in future to User-Centric
health care system and people have more choices.
Great tragedy in India is known educated persons break laws and ethics. Now a days medical establishments running on give-and-take policies. They will start to approach Pharma compnies; sometimes even at construction . So once given obiviously; its pharma compnies turn take advantage.
We have to blame PCI( pharmacy council India being having old rusted laws to run regulations.No value for education, because uneducated in Pharmacy are running Pharmacies.
I guess the medical world does not care about animal rights. So many animals are subject to torture during the clinical trials. Do these guys have a heart?
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