In a bid to revolutionise High Definition content in the Indian television market, Star India, the fully-owned subsidiary of global media firm News Corp, has re-launched five of its channels in HD.
The channels Star Plus, Star Movies, Star Gold, Star World and Nat Geo will be available in HD, which the company has termed as ‘Asli HD.' “The launch of Asli HD today is a testimony of our commitment to offer our viewers world-class media experience. With Star's massively popular entertainment channels turning HD, a high definition revolution is set to kick-start in India. This is just a glimpse of a slew of exciting initiatives we will roll-out in the coming months,” Star India CEO, Uday Shankar, told reporters on Friday.