People can now use their imagination and creative ability to give a boost to the brand image of the Unique Identification Authority of India (UIDAI) by designing a logo which will fetch “instant public recognition” for the massive project.

The UIDAI has announced a competition inviting proposals from the public to find an appropriate logo to capture the essence of the mission and reward those selected with attractive cash prizes.

“Given the critical nature of the UID project and its far reaching impact on the lives of every Indian resident, it is imperative that the powerful idea behind the project gets communicated to its recipients in a way that is motivating,” a statement from the authority said.

“The UIDAI invites proposals from the public for the logo. If a particular logo is found appropriate and selected by the UIDAI, it would carry a cash prize of Rs. 1 lakh to the sender of the logo. Consolation prizes of Rs. 10,000 would also be provided,” it said.

Proposed logos can be sent by email to indicating clearly the name, email and contact details of the sender by February 28th.

UIDAI has been created as an attached office under the Planning Commission with a role to develop and implement the necessary institutional, technical and legal infrastructure to issue unique identity biometric cards to all Indian residents.

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