SEARCH

News » National

Updated: September 11, 2013 03:36 IST

The Hindu shares World Young Reader Prize

Special Correspondent
Comment   ·   print   ·   T  T  

The World Association of Newspapers and News Publishers, WAN-IFRA, has chosen The Hindu, along with seven other newspapers in India, for a prize for excellence in youth engagement. It has also named India the World Young Reader Country of the Year.

The award criteria included editorial content strategy targeting the young, and the use of printed or digital newspaper content in the teaching of media literacy or of any other subject, and activities that give young people opportunities to experience professional newspaper journalism.

Aralynn McMane, WAN-IFRA’s executive director for youth engagement and news literacy, said: “The Hindu has a history of not only solid journalism but also clear concern for the youth in its region, a concern that has attracted high praise at the global level.”

The jury said in a statement: “As a combined group, the entries from Malayala Manorama, The Times of India, The Telegraph, Mathrubhumi, Dainik Bhaskar , inext, The Hindu and Ebela exhibit a powerhouse of creativity and real commitment to the young people of your country, being right there every time there is a ‘first’ in a person’s life.”

In 2011, WAN-IFRA awarded a prize to The Hindu in the brand category, for the Aviva Book Wall campaign, a book donation drive that managed to collect 275,000 books in five days, to be distributed among under-privileged children. Unused or damaged books were recycled to make notebooks.

The Hindu offers a tailored broadsheet edition for school students, The Hindu in School. It is distributed through participating schools. Launched in 2012, it has a rising circulation among 12- to 16-year-olds. Partners help produce content, including a ‘Storyboard’ page that encourages storytelling, an ‘Earth Watch’ page of environmental wonders and warnings, and a ‘Health’ page. Related workshops help teachers better use newspapers in class.

The Hindu runs a Newspaper in Education (NiE) programme that engages school students. The Hindu has a weekly Young World supplement, launched in 1990, that counts children in the 6-13 age group as its primary readers. Its weekly Education Plus supplement targets the youth, also through periodic interactive events.

More In: National | News
This article is closed for comments.
Please Email the Editor
Gujarat, Rajasthan and Punjab: The Need for a Border States Group

The aim of the research report by Tridivesh Singh Maini is to examine the approach of the political leadership, as well as the business community, in three ‘border States’ towards India-Pakistan ties.This paper has sought to look at a number of factors, which include politics, economics as well as security issues.Read Article »

Tweets @the_hindu

Resources

More Resources »

Social


Please remember to logout of facebook after you complete this session.

O
P
E
N

close

Recent Article in National

Zohra Sehgal, a quintessential Bollywood diva who essayed character roles with aplomb in a career spanning over seven decades in both theatre and cinema, died in New Delhi on Thursday at the age of 102. Photo: S. Subramanium

Zohra Sehgal, doyenne of Indian theatre, dies at 102

Zohra Sehgal, a quintessential Bollywood diva who essayed character roles with aplomb in a career spanning over seven decades in both th... »