The Hindu’s readership has recorded an impressive overall growth, according to the latest release of Indian Readership Survey 2012 Q2.
The Hindu gained 131,000 readers — a growth rate of 6.3 per cent in national readership as compared to the corresponding quarter last year. The publication’s current Average Issue Readership (AIR) is 22.08 lakh readers. Once again, The Hindu retains its position as the most read English daily in South India and the third largest English newspaper nationally.
The growing trend prevails across all the southern States. Tamil Nadu and Puducherry registered a growth of 3.7 per cent, adding 39,000 readers, while Kerala added 25,000 (growth of 8.1 per cent) over the corresponding quarter in 2011. Karnataka and Andhra Pradesh readership grew by 4.8 and 4.1 per cent respectively.
The IRS confirms The Hindu’s commanding lead in Chennai with an AIR of 5.31 lakh, more than all other English dailies in the metro put together and 2.4 times that of The Times of India.
In Delhi, readership of The Hindu grew by a stupendous 42.5 per cent. The paper added 48,000 readers, taking its current readership in the State to 161,000. It is the only major English publication to register growth there over the last year.
Business Line, The Hindu group’s business daily, also registered an impressive growth of 22.6 per cent, adding 24,000 readers in Q2 2012 over the corresponding quarter last year.
We thank our readers for their continued support in helping us retain our leadership position. The Hindu, with its 134-year record of editorial excellence and commitment to high quality journalism, has reinforced its supremacy as South India’s favourite English daily and made impressive strides in the National Capital Region too.
The IRS is conducted by the Media Research Users Council, a registered not-for-profit body of members drawn from major advertisers, advertising agencies, publishers, and broadcast/other media. Based upon an internationally accepted annual sample spread, the IRS is the largest continuous readership research study in the world with an annual sample size exceeding 2.6 lakh respondents.
Keywords: Indian Readership Survey, The Hindu, Business Line
For the octogenarians like me, who are addicted to reading The Hindu for several decades, attracted by its national outlook, excellent editorials and the well-balanced and out-and-out authentic reports, the news regarding the phenominal growth in its readership has not come as a surprise. It should, however, be stated frankly that it has gladdened the hearts of the millions of its readers the world over. It can be stated without any hesitation that this daily has got a well-deserved pride of place among the English dailies in circulation in the whole world. Heartiest congratulations!
I read Hindu for I need quality in news.
The content in Hindu is matchless but being a resident of NCR I am at
disadvantage for not having North Indian news.Ironically Hindu is Home
Biased to SOUTH india, Its a high time to cash the repute & to evolve
as a national daily.
The Brand equity shall be utilized and National consumer should be befitted.Bein a south Indian star does not qualify as a great national
daily.
Hope the Marketing managers & brand managers take notice of the issue
Thank You to all The Hindu reporters who write so beautifully. Readers will continue to embrace The Hindu newspaper for the quality of news & articles. I would also thank all the staff of The Hindu publication with whole heart for upkeeping good values in the present which will continue into future.
You can easily do much more if your delivery system catches up. In a
major city like Lucknow your newspaper reaches 1 day late
I used to read only Times of India till my B Tech days. I shifted to The
HINDU then, and for the past 6 years or so I enjoy reading Hindu because
of its valuable information, straightforwardness and no non-sense news.
I just love reading this paper. I will be your beloved reader if you
maintain your standards like this.
The Hindu is no doubt the best newspaper today. But in what way is it a
National Newspaper if it reaches two days late in Mumbai and Ahmedabad
as pointed out by someone here. best Your newspaper should seriously
consider launching editions from Mumbai, Ahmedabad and Guwahati. You may
have added many readers this quarter, but the circulation of Times of
India is nearly 75 lakh compared to 22 lakh of yours.
with respect below statement
"he Hindu gained 131,000 readers — a growth rate of 6.3 per cent in national readership as compared to the corresponding quarter last year. "
why are we slowly drifting towards american way of counting. i.e. instead of counting gained number as 1,31,000 readers ( one lakh thirty one thousand) you had 131,000 readers (One thirty one thousand). I am seeing this lately in number of occasions and today I saw this even in hindu article.
It is very obvious that THE HINDU is very contented with being no 1 in South India only . Other dailies like TOI , DECCAN CHRONICLE etc are trying hard to catch up with THE HINDU in southern India market .DNA is also eyeing to strike Chennai and other cities in south even as TOI is busy to launch new editions in Vizag , Vijayawada ,Tirupati , Puduchery , Salem etc cities .Unless it spreads into all parts of India including the remote Arunachal pradesh , The Hindu cannot increase its readership beyond this 22 lakhs or so . TOI , HT and other regional dailies are showing readerships in more millions only due their availability in more areas than their original birth place .
Infact , regional dailies are growing fast and TOI is now eyeing Tamil , Telugu dailies segment next .
The Hindu is the only major daily not to have any regional language daily in its basket .
Good job!
Congrats! No newspaper can deliver quality articles like yours. Pls keep
up the good work!
A suggestion. I live in a node in navi mumbai and the newpaper vendor is
able to get the Hindu two days late. It would do a lot of good for the
readers and The Hindu too if its circulation department enables prompt
supply of The Hindu on the same day itself.
Finally India is waking up to quality journalism. Way to go Hindu
Congratulations, pls keep it up the same standard and unbaisedness even we are expecting more unbaisedness in the srilankan tamil issues.
Good news! Hindu keeps to the Journalistic Dharma. Cheap gimmicks of
some can't beat you! Best Wishes!
The Hindu is silently playing an important role in the social education
of the society.It clings to truth,highlights the unnoticed and seriously
talks about the underprivileged.KUDOS TO ENTIRE "THE HINDU" GROUP.
Congratulations to the HINDU for reaching 1.31 lakh readers more.Emergence of the HINDU as a friend, guide and philosopher of English reading Indians world over justifies its formation centuries back in then Madras.Factality in reporting, minimising sensationalism, its colums on current affairs by the best in the field all tesify the popularity of the Hindu.As late V K Krishna Menon used to say on matters of public interest"What The Hindu says"indicates the mind of people reflected by the newspaper.As reflector of public opinion,the editorials are looked up on for serious retrospection.The HINDU has adopted most modern ICT and is now at 24/7 all over the Globe.Freedom of press is its forte and right of readers is its mantra.The recent sensationalism in journalism has not marred or defaced the HINDU.I used to enjoy fully to contribute to the HINDU in the area of agriculture and trade and used to feel extremely contented by the responses.Thousands start their day with reading the HINDU.
Being born and brought up in Delhi, I've always read read Times of India
(TOI). Even during our school times NIE (Newspapers In Education) used
to distribute TOI and Hindustan Times. We had TOI subscription for home
for many years. TOI is a good newspaper however the kind of news that
they put in their magazine section is not good. This kind of reflection
you can get even on their website.
Now we've switched to The Hindu and they have good quality news. Same
goes for their website.
'The Hindu'always enjoys a pre-eminent position for its balanced view on
issues and keeps its age old tradition of providing its readers with
undistorted and unbiased news to enable them make their own considered
decisions.Then there is no wonder in its getting wider readership among
people.Keep it up and good wishes to scale greater heights.
Before two decades News paper and news bulletin through Radio were the only media contributing to the growth of the language and it was a assured waiting with great great expectations on the entrance gate of the house everyday unlike now a days where we go through the flash news which is read on next day thanks to the internet ,and as a gesture of recognition HINDU should every day allot and publish a paragraph/coloums in every folio , WITH DIFFERENT FONTS of the English language with different colours so that we can have some formatt varieties familiar, so that the readers put in real effort while perusing the article, and a natural Guardian for the language of the international repute which grows along with objects of tangibility.
Kudos to The Hindu. You stand out always compared to your peers in terms of news coverages, totality in articles and praiseworthy editorials. There is a general thought among the readers that The Hindu's views on national politics are sided towards Leftist sentiments than being Independent and contemporary. Even in Wikipedia, our paper had been publicly portrayed as Left leaning. I would be happy if our paper could be more straight-forward towards their views concerning the people and the nation. Hope you sooner achieve as a leading daily all over India in terms of readership and caliber.
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