The Hindu has retained its undisputed leadership amongst English language newspapers in South India, based on the recently released Indian Readership Survey (IRS) 2017, with a total readership of 38.5 lakhs in South India. This is 30% more than The Times of India ’s (29.6 lakhs), nearly 3 times Deccan Chronicle ’s readership (13.8 lakhs) and almost 4 times Deccan Herald ’s readership (9.7 lakhs).
The Hindu ’s dominance in Tamil Nadu, Kerala, Andhra Pradesh and Telangana is unparalleled. In the home state of Tamil Nadu, The Hindu ’s readership is 18.8 lakhs, more than two times that of TOI ’s 9.3 lakhs. In Chennai, 8.2 lakh people read The Hindu against 6.4 lakh of TOI . In the rest of Tamil Nadu (RoTN), amongst the fastest growing economic regions in the country, 10.6 lakh readers patronise The Hindu while merely 2.9 lakhs in RoTN read TOI .
In Kerala, The Hindu has 6.5 lakh readers against TOI ’s 3 lakhs. In Andhra Pradesh, The Hindu has 2.4 lakh readers, towering nearly two and a half times the 0.95 lakh readers of TOI . In Telangana, The Hindu ’s readership is 3.4 lakhs, about 10% more than that of TOI . True to its reputation of being “India’s national voice with a southern accent”, The Hindu enjoys nearly 5.4 lakh readers in Delhi and has rapidly established a readership of 1.5 lakhs in its most recent edition in Mumbai.
“It is noteworthy that The Hindu is the highest priced English daily across markets. This leadership position is a validation of our readers’ trust in The Hindu ’s credible journalism and the steadfast adherence to our code of editorial values,” said Rajiv Lochan, Managing Director and CEO of The Hindu Group.
