Mission Smart Ride, an initiative started in 2015 to promote zero accidents due to drunk driving, launched an ad film to promote their campaign, here on Saturday.
B. Nanda Sandilya, CEO and founder of Mission Smart Ride, said change in behaviour of the citizens, government’s contribution towards welfare of citizens, and government funding for the initiative were some crucial points for helping the project progress. The initiative included provision of one-touch rides, which was being facilitated by Ola and Uber, partners of this initiative, by providing discount to riders.
The ad film released showed a waiter suggesting to his customer to either choose a cab or a driver to return home as he was not in a condition to drive, following which, the customer would opt for a driver to drop him and his friends back to prevent any accident due to their drunk condition and for the safety of the public.
