Do not be surprised if you hear the voice of celebrities over mobile phone asking you to tune into television shows.
This seems to be the new method employed by television channels to promote their shows. The latest such promotion was for an episode of the game show ‘Genes’ on Zee Tamil channel for which director Venkat Prabhu was a celebrity guest.
In the show, celebrities have to identify members of the same family who are in the audience by figuring out resemblances. Actor Premgi Amaren, Venkat Prabhu’s brother, who participated in the launch said, “It was a fun-filled and challenging show. I have done few television shows so far. I enjoyed the photo shoot where I posed as a detective for the launch of this show.”
A part of the promotion, many residents received calls in which Venkat Prabhu invited them to see the episode. “Some of my friends too said that they heard a voice promo of my brother over phone,” said Mr. Amaren. The show is telecast on Sundays.
If you have ever spent some time with those living in a home for the destitute or heard about their experiences, you will be able to appreciate DD Podhigai TV’s latest mega serial - Nizhal . The in-house production is being aired on all weekdays for half-an-hour from 9 p.m.
The scriptwriter, K. A. Rajapandian has woven the story around the lives of the inhabitants of a home called Anbu Illam, where aged people find shelter. The writer has tried to dispel the stereotype of such a place being full of sadness and has tried to bring in elements of romance, love and, comedy.
The serial, directed by Syed Rafeeq Basha, senior programme executive, Doordarshan Kendra Chennai, stars Srividya and Desika of Azhagi fame on Sun TV and Sridhar of Kolangal and Sivan Srinivasan among others. “The storyline reflects the importance of family values. It also shows how the characters triumph in life against all odds,” said Mr. Basha.
(Reporting by
K. Lakshmi and
Deepa H. Ramakrishnan)