The publicity committee of the World Classical Tamil Conference on Thursday discussed ways to popularise the theme song launched recently.
Members of the panel, chaired by Information Minister Parithi Ellamvazhuthi, emphasised that the song should be publicised through different forms of media, such as television channels and FM radio channels.
They were informed that proceedings of the conference would be telecast live on Doordarshan, Kalaignar and Sun TV channels and broadcast on All India Radio. Efforts were being taken to ensure that the meet was telecast through the local cable network.
Among those present were Labour Minister and vice-chairperson of the committee T.M. Anbarasan; Editor-in-Chief of The Hindu group of publications and vice-chairperson N. Ram; coordinator and Principal Secretary (Tamil Development- Religious Endowment and Information) G. Muthusamy and ‘Nakheeran' editor-publisher Nakheeran Gopal.