The party’s new campaign capitalises on Mani Shankar Aiyar’s comment

Have a cup of tea in a shop on Anna Salai and watch Bharatiya Janata Party’s Prime Ministerial candidate Narendra Modi interacting with people live on television from Ahmedabad. This is the new campaign strategy of the BJP, thanks to Congress leader Mani Shankar Aiyar, who commented that Mr. Modi was once a tea vendor who could not become Prime Minister. The BJP has decided to capitalise on this and launched the campaign on Wednesday across the country.

The campaign has been named as ‘Chaipe Charcha with Namo.’

Darshit Mehta, one of the volunteers of a core group of professionals involved in the campaign, said the team identified 15 themes for the campaign, which have been spread over the next three months. Mr Modi would interact with people in 30 places across the country.

In Chennai, senior leaders of the party would interact with the public at select tea shops in Parrys Corner, Palavakkam, Pallavaram, Medavakkam, Poonamallee High Road Kamaraj Nagar, Injambakkam and Anna Salai, he said.

Citizens for Accountable Governance – is the first theme of the campaign in which Mr. Modi came to a tea shop in Ahmedabad where he interacted with people between 6 p.m. and 8 p.m. on Wednesday.

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