It will be launching around 25 new designs in the next few weeks
All of us want that very special memory of a very special occasion to linger forever. What better way than to capture the moment for eternity? Co-optex has launched an initiative to weave the images of the bride and the groom in a sari.
The first such silk sari was created in one of the societies in Sirumugai a suburb of Coimbatore. The couple featured in the sari were married on Sunday.
The sari, woven using half fine zari costs Rs. 75,000 and takes three weeks to weave. As the entire process of weaving and creating the design is unique to each sari, the cost of the preparation and the wages for the weavers are also incorporated in to the cost, say officials.
With this, the Tamil Nadu Handloom Weavers’ Cooperative, known popularly as Co-optex, appears to have given a befitting answer to its competitors.
Co-optex managing director U. Sagayam said the marketing personnel had been asked to visit select marriage halls in the State and obtain the details of bookings.
“It is a difficult task as many of the hall owners are not willing to provide the details as it is a matter of confidentiality. We are only targeting the high-end marriage halls. The idea is to approach the family and provide them this option,” he said.
More unique designs
With festival season round the corner, Co-optex is geared for competition in other sectors too. It will be launching around 25 new designs in the next few weeks. The motifs have come from various temples in the State. A total of 50 weavers have been chosen to design the saris. The motifs are woven into both silk and cotton saris.
To name a few, the murals of Sithannavasal, the Ajanta and Ellora caves, images from the paintings of Harappan civilisation, the Yaali and peacock found on the pillars of temples have been reproduced on saris. The images were created using photographs.
Co-optex’s designers and artists have recreated the images, which were later sent out to select weavers.
Co-optex is also in the process of patenting its designs, Mr. Sagayam said. “These images are available everywhere but we have chosen a few. We would like to call them a collection of traditional saris as the motifs come from our temples. Each sari will be branded based on the motif used,” he added.
There are also proposals to add a few lines to the tags about the uniqueness of the motifs on the saris.