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Cheran launches C2H with his movie’s release

Cheran launches C2H with his movie’s release

Twenty-five lakh DVDs will be sold through distributors allover the State. The film will not have a theatrical release

Filmmaker Cheran’s ambitious effort — C2H, a company that proposes to take video discs directly to audiences’ homes — was officially launched on Thursday evening at a grand event at Nehru Indoor Stadium.

On Friday, Cheran will release his film, JK Enum Nanbanin Vaazhkai , through C2H.

Twenty-five lakh DVDs will be sold through distributors all over Tamil Nadu. The film will not have a theatrical release.

Filmmaker Thangar Bachan said if Cheran’s effort paid off, the middlemen who decided what audiences could and could not see would become obsolete. 

“The auteur will be able to say what he wants to say and reach millions of people,” he said.

Producer G. Dhanajayan said this effort would soon become an ideal case study at management institutes.

“A major share of the revenue is eaten up by the piracy market. C2H will curb that,” he said.

Distributors and cable operators who are going to work with C2H were present at its launch on Thursday.

“I believe all of them will be honest and work hard,” he said, when concerns regarding original DVDs being made available in the open market were raised.

Choosing a

different path

S. Sri Krishna is a third-generation percussionist and a mridangam vidwan in his own right.

Yet, in a departure from family tradition, he chose film music direction over a career in Carnatic music.

His first film, Patra, produced by V. Gandhikumar and directed by Jayantan, is slated for release soon. The audio was launched recently.

“I wanted to become a music director from a very young age. Keeping that in mind, my father T.H. Subhash Chandran ensured I learnt Carnatic vocal and Western keyboard and percussion. I have performed the western keyboard in many jugalbandhi programmes,” he said.

Sri Krishna got the film music offer after the director became impressed with his work on advertisement jingles and title track songs for teleserials on Vijay TV, including Meera, Yamirukka Bayamen, Pirivom Santhipom and Kanaa Kaanum Kaalangal.

In Patra, Haricharan has sung a montage song, Shankar Mahadevan and Manasi have sung a duet and his father has done a Konnakkol piece in one song.

“The director gave me a free hand and so it was fun working in the movie. I have learnt a lot and I now know what I shouldn’t do in my next movie,” the youngster said.

(Reporting by

Udhav Naig and

Deepa H. Ramakrishnan)

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Printable version | Jun 23, 2018 11:27:09 AM |