With just over two weeks to go for the release of Rajinikanth-starrer Kaala , Airtel has announced an association with the movie, in which users of the Airtel TV App will get to access content, including behind-the-scenes footage as well as the audio launch of the film.
Launching the ‘Meet Kaala Semma Coola’ contest on the Airtel TV App and the Kaala- branded prepaid packs, Manoj Murali, Hub CEO, Kerala and Tamil Nadu, said they had similar tie-ups with the actor’s previous films as well and were looking forward to giving his fans exclusive access to content and to celebrate the film.
The movie, directed by Pa. Ranjith, was initially scheduled to release at the end of April but will now release on June 7.
“Keeping with the general trend of Rajinikanth’s movies always seeing limited promotional activities, we will start promotions in full swing after May 25,” said Mr. Vinod.
Shahir Muneer, director of Divo, who was also present at the launch, said that the songs of the movie have had nearly 60 million hits across all online platforms and languages as well.
