Party sources claimed that as many as 10,000 people, mostly educated youth, enrolled in the AIADMK online
A week after the All India Anna Dravida Munnetra Kazhagam (AIADMK) became the first Dravidian party to launch online enrolment of cadre, at least 10,000 people, mostly educated youth, joined the party.
Many others who wanted to support the leadership but did not want to join the party were linked to the concept of ‘AIADMK Connect’ that would update them on the party activities by email or SMS.
According to party sources, the revamped edition of the AIADMK website, which was hacked during Deepavali last year, had attracted scores of visitors.
Quoting the statistics of Alexa, an online web information company, the sources said the ruling party website was ranked 24,422 at the national level. The ranks of other regional parties were way behind. The ‘join the AIADMK’ link on the home page leads to an enrolment form that requires entering details of occupation, email address, mobile phone number etc.
Members who submit online applications would get an acknowledgement by email.
The average time spent on the website by the visitors was 8.08 minutes. The AIADMK was looking at reaching out to the voters, particularly the youth, through the website that was also linked to social media sites.
In a bid to enhance online connectivity with the people, AIADMK general secretary Jayalalithaa created an IT Wing in the party recently and made ‘Aspire’ K. Swaminathan, an alumnus of IIM, Bangalore, its secretary.