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Updated: January 14, 2010 01:09 IST

Rajdhani Express to don Kerala colours

S. Anil Radhakrishnan
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The coaches of the Rajdhani Express with the tourist attractions of Kerala painted on it at the Nizamuddin railway station yard. Photo: Special Arrangement
The Hindu The coaches of the Rajdhani Express with the tourist attractions of Kerala painted on it at the Nizamuddin railway station yard. Photo: Special Arrangement

The Rajdhani Express that links New Delhi to the State capitals offers the unique opportunity of experiencing Indian Railways at its best. It is for the first time that the tourist attractions of a State are being featured on the coaches of the country’s prestigious train.

The serene beaches, emerald backwaters, lush hill stations, exotic wildlife, waterfalls, sprawling plantations and enchanting art forms of Kerala that charm holidayers from around the world will adorn the country’s superfast train Rajdhani Express.

The 2431/2432 Nizamuddin-Thiruvananthapuram-Nizamuddin Rajdhani Expresses with paintings on tourist attractions of God’s Own Country is to be flagged off by Union Minister for Tourism Kumari Selja from Nizamuddin station on January 17. Kerala Minister for Tourism and Home Kodiyeri Balakrishnan is to attend the programme.

The Rajdhani Express that links New Delhi to the State capitals offers the unique opportunity of experiencing Indian Railways at its best. It is for the first time that the tourist attractions of a State are being featured on the coaches of the country’s prestigious train.

“It is part of the innovative promotion strategy to enhance more visibility for the destination and unique tourism products the State has to offer and to attract domestic tourists to Kerala in the coming days,” Director of Tourism M. Shivasankar told The Hindu.

All the 17 coaches of the superfast fully air-conditioned Rajdhani Express have been painted with distinct images of Kerala. As the train traverses Rajasthan, Gujarat, Maharashtra, Goa and Karnataka en route to Thiruvananthapuram and back, Mr. Shivasankar said, it would promote the tourist destinations in a big way.

Tourism Secretary V. Venu said it was the most innovative and exciting promotion strategy adopted by Kerala Tourism till date. “This is going to do wonders for the State,” he said. The State had managed to adorn the colours of Kerala at a whopping cost of Rs.1.2 crore and the promotion would be for the next six months.

The strategy to attract domestic tourists in a big way comes in the wake of the apprehensions about the decline in international tourist arrivals due to recession. Kerala Tourism is all set to kick off a three-month campaign across the country from February 1 to attract more domestic travellers. The national campaign will commence with the Kerala Tourism Partnership Meet in Chandigarh on February 1.

Very good initiative. As stated above please provide Kerala food in the train and not the north Indian food or the north Indian's south Indian food. This will definitely attract tourists.

from:  Vijay
Posted on: Jan 18, 2010 at 09:52 IST

First of all, why paint the outside when the inside is dirty? The "free" food they serve is sub-standard. The AC is either not working or super cold. There is not one positive thing to say about that journey.

from:  Teena
Posted on: Jan 18, 2010 at 09:47 IST

It is good promoting or featuring Kerala's landmark signs on the sides of the train coaches. But at the same time our precaution to make sure the safety of the tourists is still very poor and that is what had happened recently in Thekkady. Our infrastructure has to develop.

from:  Rafeek
Posted on: Jan 17, 2010 at 11:54 IST

Yes, this is really a innovative tourism idea. I wish all the states should do the same on their most important trains, so that it will attract tourists as well as people of other states.

from:  girrish
Posted on: Jan 14, 2010 at 21:20 IST

Good. All local trains may be made with such paintings depicting the historial/monumental/tourist attractions of the place from where they emanate. This will educate the passengers besides providing beauty to the coaches of the trains.

from:  varma
Posted on: Jan 14, 2010 at 20:39 IST

Very good initiative

from:  sanjay kumar
Posted on: Jan 14, 2010 at 18:41 IST

The train should have a proper dining car where Kerala food items and snacks are served by charging nominal amount. This will make traveller more enthusiastic as Kerala food is popular all over the country. Mr. Venu as earlier Director of Tourism mooted the idea of Kerala food festivals. Let this Rajdhani not become like other Rajdhani -- boring after the first tea.

from:  Ramesh Rao
Posted on: Jan 14, 2010 at 17:35 IST

Great, Fantastic, Superb...

from:  Rias Ahmed Abdul Basith
Posted on: Jan 14, 2010 at 15:12 IST

Simply painting the landscape of tourist destinations of Kerala in the Rajdhani Express will not change the input of tourism market in Kerala as these are available to the western tourists in their Guide Books. Construct toilets, waste disposals to the local peoples, admit all the drug addicts, peddlers, tourist exploiters in the rehabilitation centers in the Oct-March seasons to minimise the hate feeling of the tourists along the international tourits attraction places --especially Kovalam-Varkala and beach areas.

from:  subramanian
Posted on: Jan 14, 2010 at 09:30 IST

Thanks mamta banerjee

from:  rame
Posted on: Jan 14, 2010 at 06:04 IST
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