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Updated: October 20, 2012 10:13 IST

When design starts clicking

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Back to basics: To turns ideas into actuality. Photo: R. Ragu
The Hindu Back to basics: To turns ideas into actuality. Photo: R. Ragu

An NID workshop next month will impart the virtues of using photography as a strategic tool

Early next month the National Institute of Design will be holding a Basic Photography Workshop, ‘Always Carry Your Camera’. A five-day non-residential course, it aim is to expose participants to the basic photography process so that designers and others are able to utilise it in their work.

The workshop will concentrate on helping participants to understand the basic usage of different principles involved in photography, its role in turning unique ideas into actuality, including the thumb rules and techniques involved in the art.

To be conducted by NID’s faculty and other design professionals, the focus, according to the institute, “is on imparting knowledge of design as a strategic tool for maximum profitability and for winning in fierce competition”.

The workshop will be in the form of a series of talks, demonstrations and field trips where participants, whether they are interested in digital or analogue photography, will learn the basics and principles of the camera, its workings and application in taking poignant photographs.

“Discussing different types of films, processing, sensors, cameras, formats, lenses, light metering, studio lighting etc will help the photographer in understanding the creative use of each of them in better picture making,” says NID.

Participants will also be acquainted with aesthetic and technical developments in contemporary practice, which will help them “apply the design process in evaluating and conquering markets with brands, services and design strategies under different market constraints”. This of course will include fundamentals of darkroom work, right from the processing technicalities to how to achieve excellence in printmaking; the aesthetics of ‘composing a photograph’ thereby improving the visual awareness of participants.

‘Always Carry Your Camera’ hopes to convert people’s “hobby into a serious interest and passion into a profession”.  

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