U.P. to hire PR firm for image makeover

August 23, 2014 12:40 am | Updated 12:40 am IST - LUCKNOW:

Now, a public relations (PR) firm will be entrusted with the responsibility of handling the publicity of development and public-oriented programmes as the Samajwadi Party government goes for an image makeover before the next Assembly elections in 2017.

The issue figured in the Cabinet meeting presided over by Uttar Pradesh Chief Minister Akhilesh Yadav on Friday.

At present, the publicity of the government’s programmes and achievements is handled by the Information and Public Relations Department.

Chief Secretary Alok Ranjan said the documents related to Expression of Interest and Request for Qualification would be first finalised and thereafter it would be advertised. He denied that a particular PR agency has been finalised for taking up the responsibility.

Principal Secretary (Information and Public Relations) Navneet Sehgal added that a professional agency would be hired to assist the Information Department as there are many development programmes which needed proper publicity. “The agency would be hired for professional assistance”, Mr.Sehgal said.

Nod for electronics manufacturing policy

The Electronics Manufacturing Policy, 2014, was also approved for promoting investment. “The Industrial Development Policy and Information Technology Policy have already been announced , it has now been decided to formulate a Electronics Manufacturing Policy,” the Chief Secretary told journalists.

Mr. Ranjan said the Cabinet decision followed several representations from electronic manufacturing associations expressing their desire to invest in the State.

Under the new policy, three clusters for setting up electronic manufacturing units would be identified and capital subsidy at a rate of 15 per cent on an investment limit of Rs. 5 crore or more would be provided.

This apart, the units would be entitled for interest subsidy at the rate of five per cent per year up to a period of seven years, as well as exemption from stamp duty.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.