:Jammu and Kashmir Minister for Tourism Ghulam Ahmad Mir on Saturday inaugurated the nine-day Kashmir Summer Tourism Festival 2014 here, with an aim to revive tourism in the state.
Activities focused on tourists like adventure, golf, river and eco-tourism would be highlights of the festival which also showcases the art and culture of the Valley besides offering the traditional Kashmiri cuisine (Wazwaan).
“The Kashmir festival is being organised after a long gap with the aim to bring the tourism sector on the revival path.
We hope the festival will be a big success for tourism boom as the weather conditions in the Valley are pleasant as compared to the rising temperatures elsewhere,” Mir said.
Tourists would be able to experience the local culture and traditions during the festival, the minister said.
“Due to the vastly improved situation in the Valley, Kashmir has experienced a huge increase in tourist influx and it is expected that there will be more increase this year.
Heavy rush in the summer is anticipated,” he said.
The festival is being organised by the Tourism Department in collaboration with the Department of Handicrafts and its allied departments at Kashmir Haat near the city centre.
Different tourist-related activities will be carried out at various tourism spots with focus to highlight adventure, golf, river and eco-tourism in the Valley.
Keywords: Kashmir Summer Tourism Festival 2014