In a bid to attract tourists, Jammu & Kashmir will unveil its first tourism policy within the next six months, Farooq A. Shah, State’s tourism secretary, said.
Speaking to the media on the sidelines of an event, Mr Shah said: “We will release the policy which is in the final stages, within the next six months. The policy will lay down the roadmap for tourism till 2030.”
He said the State government will invest ₹ 2,400 crore over the next four years for developing tourism and expects the private sector investment to the tune of ₹ 30,000 crore over the next 10 years.
He said many global hospitality chains are planning to open properties in the State.
“Malaysia, Thailand, Indonesia, Oman, Saudi Arabia, and UAE are our key markets, where we are focusing on non-resident Indians,” he said.
