The Kerala Agricultural University (KAU) and the Kerala State Coconut Development Corporation (KSCDC) entered into a Memorandum of Understanding (MoU) for the production and sale of Keramrutham, the KAU brand of Neera.
The memorandum was signed by KAU Registrar Dr. P.V. Balachandran and KSCDC Managing Director Asok Kumar Thekkan. It envisages large-scale production of Neera, based on technology developed by the KAU, and promotion of its sales through outlets of the Corporation and the University.
The product will be available in 200 ml bottles. While the University will provide technical assistance to the KSCDC to establish production units and impart training to technicians, KAU will facilitate processing of neera collected by the KSCDC units.
The MoU was signed in the presence of KAU Vice-Chancellor Dr. P. Rajendran, KSCDC chairman Subah Pulppaly, KAU Executive Committee member Aji Francis, Comptroller Dr.Joy Mathew and Associate Director of Research Dr. Pathummal Beevi.
