Kerala Tourism bagged a silver prize at the prestigious Golden Gate Award at ITB Berlin travel show.
Kerala Tourism's ‘Your Moment is Waiting' won the Silver Prize in the Print Campaign Category at the Das Golden Stadttor (Golden Gate) Awards that honour the best creative of the global tourism industry every year. The gold in the category went to Malaysia.
Tourism Director Rani George who is heading the delegation to the festival received the award on Thursday. The print campaign was conceptualised and created by Stark Communications Pvt Ltd, the creative partner of the Kerala Tourism.
“It is another big endorsement at the global level to our efforts to further promote Kerala in the world tourism circuit. The government has launched an intense drive to attract quality travellers from niche markets and increase the share of foreign tourism receipts. The award clearly reiterates that our efforts are right on the track,” said Tourism Minister A.P. Anil Kumar.
Tourism Secretary T.K. Manoj Kumar said after ITB Berlin 2012, Kerala Tourism would organise roadshows in Milan, Madrid and London from March 13 to March 15. “We are extremely happy to be on the honours roster here also, this time making a mark for our print campaign,” said Ms. George after receiving the award.
Kerala Tourism has set up its biggest stall at the ITB Berlin 2012, which began on March 7. The stall, themed around the backwaters and Chinese fishing nets, is spread over 127.5 sq.m. The participation of co-exhibitors is also the biggest for Kerala Tourism this year. As many as 23 tour operators are taking part this year.