Ready-to-eat products to be marketed under the brand name Fish Maid
The Kerala State Coastal Area Development Corporation (KSCADC) will launch innovative fish products at exclusive outlets across the State.
The corporation plans to operate 100 fish kiosks where ready-to-eat food products made from selected fish varieties will be available. The hygienically prepared fish will also be marketed in packaged form under the brand name Fish Maid.
The project is set to be rolled out next month, a senior official of the organisation told The Hindu. The technology for the fish processing and packaging has been acquired from Central Institute of Fisheries Technology (CIFT), Kochi.
The KSCADC has a fish processing unit at Kollam. More processing centres would be opened at a few other locations. Studies were conducted earlier on the feasibility of the project and a franchisee model was adopted. Franchisees were being selected through tenders. The outlets could be attractive, comparable to modern outlets operated by multinational companies selling chicken products. The project envisages involvement of self-help groups (SHGS), with centralised quality control mechanism and supported by effective marketing efforts.