The Karnataka Cooperative Milk Federation (KMF) has restored the earlier colour scheme for its popular Nandini curd packets with effect from Friday.
The milk cooperative giant had experimented with blue colour scheme for the curd packet last month following the colour scheme’s success in neighbouring Andhra Pradesh, said sources in the KMF.
However, consumers in Karnataka, who were accustomed to the original colour scheme of chocolate-yellow, were a confused lot. Added to the confusion was the fact that KMF’s another popular product, Nandini skimmed milk, too was coming in blue packets.
Majority of the consumers were picking up curd sachets for milk sachets and vice versa. The KMF was under attack from all quarters — consumers and dealers. When The Hindu brought this to the KMF’s notice in the first week of November, the management had proposed to revert to the old colour scheme.
