With a view to draw tourists to the Mysuru Winter Festival from December 23 to January 1, the authorities have begun promoting the event on social media.
The festival, featuring attractions like the Open Street Festival, Open Air Film Screening, Heritage Bicycle Tour, fireworks over Mysuru Palace to ring in 2018, has been drawing year-end travellers to Mysuru.
With the authorities keen to brand Mysuru, which draws thousands of visitors during the annual Dasara festivities, as a tourist destination even for year-end travellers, the Tourism Department has begun featuring the Mysuru Winter Festival on Facebook, Instagram and Twitter, said H.P. Janardhan, Deputy Director of Tourism, Mysuru.
Begun this week, the Mysuru Winter Festival’s Facebook and Instagram pages are doing exceedingly well, said Ravi Keerthi, founder, Mysuru Memes, which promotes Mysuru on social media. He said the festival is also being promoted on the platforms of Mysuru Memes, which has 1.7 lakh likes on Facebook and 75,000 followers on Instagram. In the three days since the pages were started, almost 1,300 responded on Facebook and the page has been followed by almost 700 on Instagram.
On an events page created on Facebook, 1,300 people had shown interest while more than 900 persons said they were going to attend the programme. 200 users had shared the event.
The Twitter account of the festival has 64 followers.
With more than 20 days left, Mr. Keerthi hopes that the reach of the event on social media will be multiplied.
Going by the response of the people on social media, he said the Open Street Festival has emerged to be among the most popular events of the festival followed by the display of fireworks over the Mysuru Palace.
Mr Janardhan said the Tourism Department had included a variety of programmes that would interest families, children and youth.
