Bangalore may be the IT capital of the country, but it ranked only the fourth biggest ecommerce hub in the country in 2012, according to eBay India, the wholly-owned subsidiary of the global online shopping and auction portal eBay. Presenting the results of eBay’s Indian Census 2012, based on transactions conducted through its portal in the country, Santosh J. Rao, Head, Marketplace Experience, eBay India, said that there were 4,306 eBay ecommerce hubs in India, 30 per cent more than in 2011.
More than 1,000 of these hubs were in the rural areas, he said. The study, based only on ecommerce transactions routed through eBay in 2012, revealed that Bangalore trailed Delhi, Mumbai and even Jaipur in that order in the number of transactions. The study, which did not consider the value of transactions, showed that Karnataka was behind Maharashtra, Delhi, Rajasthan and Tamil Nadu. Moreover, not a single tier-II town from Karnataka figured in the top 10 rural hubs in the country.
Guntur in Andhra Pradesh topped this list, followed by Choryasi (Gujarat), Karthikapally (Kerala), Villupuram (Tamil Nadu) and Dindori (Maharashtra). Gadag figured as the top ecommerce hub within Karnataka. The top five urban hubs in the State were Bangalore, Mysore, Mangalore, Davangere and Udupi. “It is surprising that Davangere, not Hubli-Dharwad, figured at the top of the pack,” Mr. Santosh remarked.
Speaking to The Hindu, Mr. Santosh admitted that the “scanty” data on the extent of ecommerce in India made it difficult to estimate the market shares of the various portals. The lack of data on the value of transactions also made it difficult to get a more accurate picture of the geographical spread of ecommerce in the country. Not surprisingly, electronic items, particularly mobile phones, accounted for almost half the number of ecommerce transactions in 2012.