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Updated: March 25, 2013 15:11 IST

IIPM’s claim on The Hindu: A clarification

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Image of The HIndu page with the IIPM article clearly under the advertisement feature headline.
Image of The HIndu page with the IIPM article clearly under the advertisement feature headline.

A write-up titled “IIPM: The B-School with a Human Face,” was published in the Delhi edition of The Hindu on September 2, 2012 as part of what was clearly marked as an “Advertisers’ Feature” on the Delhi Book Fair. The material was supplied to our Advertisement Department by representatives of the Indian Institute of Planning and Management (IIPM). It was published with the clear understanding on the part of all concerned that it was paid-for advertisement material and not editorial matter.

Given these facts and circumstances, it was illegal and unethical for IIPM to include a line in an advertisement it recently placed in certain newspapers that “IIPM has been called the B-School with a ‘Human Face’ by The Hindu,” implying an endorsement of its credentials by this newspaper. The Hindu was in fact approached by IIPM’s representatives last week seeking to publish the same advertisement, but we insisted that the inaccurate claim about The Hindu having described it as a “B-School with a human face” be deleted from it. IIPM refused to do this and went ahead and placed the advertisement in several newspapers.

The Hindu hereby would like to make it clear to current and prospective students of IIPM that it has not made any such editorial endorsement of the institution. We have now formally written to IIPM asking it to refrain from repeating the claim, and putting it on notice of our intent to proceed suitably against it if it persists in doing so.

— Siddharth Varadarajan,

Editor, The Hindu

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IIPM is believed not a recognised is surviving by
misleading advertisements, several articles appear in leading news
papers is paid advertisements. surprisingly one fine day it may
collapse. ICFAI deemed university stood as an example as collapsed,
several collages of ICFAI closed.

from:  c.jayapal reddy
Posted on: Mar 23, 2013 at 21:52 IST

I watched the tv show in which IIPM leader (not sure what he is called)
arrogantly bashing the reporters. Such institutions should be avoided by
all parents. Of course, he was groomed by public/private/govt right? He
has grown up now to show his true colours..what a shame. The Hindu is
doing the right thing by distancing itself from any such associations.
Other media should follow this.

from:  Baboo
Posted on: Mar 23, 2013 at 17:02 IST

By the above clarification, Hindu has made it clear that no Institute or an Individual could claim their credibility just by Inserting an advertised feature in a national newspaper, Arindam Knows to count the chicken before they are hatched and he has often used this marketing gimmick, Hindu did a right thing by distancing itself from the article, you have restored our faith in the fourth estate by being true.

from:  Solomon Raj
Posted on: Mar 23, 2013 at 08:12 IST

Of all the news papers, I have held The Hindu with very high regard
for its journalistic standards ever since I started reading it way
back in year 1999. And I am not alone. There are a lot of educated
people out there who give similar regard to this paper despite the
clash of their political ideologies with that of this paper (and
incidentally mine too). This act has only strengthened the image of
this paper in my mind. Though I would love to see The Hindu declining
to publish the advertisements of IIPM on grounds that they are
misleading and factually incorrect.

from:  Dharmendra Singh Rana
Posted on: Mar 22, 2013 at 22:26 IST

Thanks a lot the Hindu.
I being a student thinking of pursuing a carrier in management come
across regularly with such claims from different institutes and
even from IIPM who make such tall claim. I appreciate your action
and would like other newspapers to follow your footsteps so that
we, the students are not fooled by such illegitimate behavior.

from:  Ankit
Posted on: Mar 22, 2013 at 18:59 IST

As a longtime reader of The Hindu, I always wonder why I am being
tortured with these decietful ads of IIPM. More importantly whats the
necessity for an esteemed newspaper like The Hindu to carry ads of a
dubious institution. You may well consider not carrying ads from these
who are cheating students day in and day out and nobody in
the country is ready to raise their voice. The audacity of this man
"Arindham Choudary" is such that he approached the courts for blocking
of URLs critical of IIPM. Where have all the defenders of 'freedom of
speech' disappeared suddenly?

from:  sanjay
Posted on: Mar 22, 2013 at 18:42 IST

It is sad that IIPM, which is known for its eyebrow raising claims
and non-accredited degrees, is using The Hindu as an agent of
deceit. I am worried about those gullible readers (read: students
and parents) which will fall prey to IIPM's marketing tactics which
exploits, illegitimately, position and standards of The Hindu. I
do not deem The Hindu totally vindicated for this act just by
publishing a story. I believe stern steps should be taken to raise
awareness against such institutes.

from:  Rishabh Agrawal
Posted on: Mar 22, 2013 at 17:05 IST

IIPM is an institution trying every trick in the book to remain in public eye and cheat more and more un suspecting children. Kudos to Hindu and request to run front page banner on this scam in ur paper.
All the best.

from:  Ajith Kumar
Posted on: Mar 22, 2013 at 15:39 IST

hat's off THE HINDU instead of making a backgroud deal with IIPM u fought with them and brought out the fact.Don't loose ur credibility

from:  subbu
Posted on: Mar 22, 2013 at 14:55 IST

"It was published with the clear understanding on the part of all concerned" << did *all* include the 'reader'? It's sad that paid-for-ads are still in popular practice. While it is a money maker, it obviously dilutes the brand of the publisher. If IIPM advertising The Hindu's endorsement on it is illegal and unethical, why is it not illegal and unethical to have a paid-for-ad which attempts to fool the reader about possibility of a similar endorsement?

Additionally, I also wonder if this clarification came about only because IIPM is now has a bad image, and The Hindu feels the need to disassociate its brand inclination with IIPM. I wonder if some non-controversial well-to-do XYZ brand repeated the same, would The Hindu act against the endorsement similar to what it has now done with IIPM?

from:  Praveen S
Posted on: Mar 22, 2013 at 14:36 IST

indeed commendable!

from:  radha
Posted on: Mar 22, 2013 at 14:17 IST

I read this comment on facebook under an IIPM bashing thread after IIPM approached DoT for blocking web contents critical of them. A friend of that that person had called the IIPM office to enquire about the admission procedures, a lady picked the call and this was the very first question: " Sir, we have different packages available, what is your budget!" Education's new face. *Sigh!

from:  Dheeraj
Posted on: Mar 22, 2013 at 12:46 IST

Siddharth and team, thank you for being honest and bringing this out. I
am glad you did not remain silent about this hidden lie. Why can't other
newspapers wake up ?
I have been shocked and amused at different times about the lies IIPM
publishes at various places and how nobody seems to be refuting them. It
is a shame how they still try to trick and fool students. Students
should beware!
The Hindu, you have truly stood out again through this.

from:  Janani Sridharan
Posted on: Mar 22, 2013 at 10:15 IST

This article makes me raise my head proudly and say: I am a reader of 'The Hindu'.
For all those respected readers who feel this ad should not have been there in the first place.........Every newspaper has the right to earn revenue. Only if it is proved that the ad is used unethically can the newspaper refuse any such ads in future......By publishing this clarification, The Hindu has virtually done just that!!!

from:  Amit Raina
Posted on: Mar 22, 2013 at 10:07 IST

Totally agree with Mayank. This is a good way of clarification but
wondering don't you have an editor who reads the copy of an

from:  chitra
Posted on: Mar 22, 2013 at 06:28 IST

IIPM seems to be desperate to build its image which is being tarnished
every passing day. Hindu should press charges as the public consider The
Hindu's word in high esteem and such advertisements on behalf of IIPM is
showing this paper in bad light.

from:  Nithin Mathew
Posted on: Mar 22, 2013 at 02:11 IST

I like this newspaper not for nothing but for its objectivity in
reporting, honesty and putting wider public interest over profit. Here
is a case where a private institute tried to utilise reputation of THE
HINDU which is known for its honesty in reporting for its own profits.
If they can trick an organisation like THE HINDU, imagine the plight
of common man. THE HINDU is quick to realise the trick and foiled the
bid. I would have been happy had the newspaper printed this news in
front page in print edition. Also I request the newspaper to clearly
indicate as advertisement relating to paid news of this kind.

from:  sreeram
Posted on: Mar 22, 2013 at 01:28 IST

Media has always been used to promote B-Schools which dupe students.
These B-Schools organize seminars,invite celebrities and get their
activities printed and promoted in the media thereby getting endorsed
and publicized. Most private B-Schools in Kolkata have been using this
technique.Students see and read the names of such schools in newspapers
and get admitted thereby paying high fees to destroy their careers. The
press must stand together in blocking such institutes from using the

from:  Abhijit Sen
Posted on: Mar 21, 2013 at 23:58 IST

that is so unethical. i don't know much about them but they are really put lots of effort in their advertisement. sources even certify that they are not even a university and cant offer a genuine degree, so my point is that good institution do not need this extent of advertisement and fraud approaches.

from:  Porikhit Gogoi
Posted on: Mar 21, 2013 at 23:58 IST

Given the controversial marketing of IIPM, would have been great if The
Hindu had refrained from carrying IIPM ads.

from:  Karthik M
Posted on: Mar 21, 2013 at 23:45 IST

IIPM does have a human face. No doubts about it. Just visit IIPM website and Facebook, you would find students actively engaged in grass-root level social activities.

from:  Ramesh Singh
Posted on: Mar 21, 2013 at 22:54 IST

I wonder what Prof. Arindham Choudhry has to say about this given his
stand on ethics in society.

from:  Stanley Varghese
Posted on: Mar 21, 2013 at 22:28 IST

All those people who criticize The Hindu for having published the ad
without scrutiny and criticizing the newspaper endlessly even after it
put out a apologetic notice, get this fact clear. Newspapers need ads
to survive. Else, they need to increase the price of the newspaper,
again for which there would be hue and cry everywhere. It would also
lead to decline in readership. Ever wondered why the nation's best
selling newspaper gets sold at a subscription of Rs.200/annum. It is
cheaper than even TOI-let paper but it has got "ads" printed on it.
That brings the revenue. So, please grow up and bear with the ads!
Moreover, no newspaper has got a separate editor to scrutinize each
and every ad.

from:  Manoj Chaturvedula
Posted on: Mar 21, 2013 at 21:56 IST

The Hindu should definitely run an ad on the front page disassociating with IIPM.

from:  Arif S.
Posted on: Mar 21, 2013 at 19:52 IST

It could very well be termed 'Hippocratic' on part of Hindu.

The advert was placed in the newspaper, which pretty much looked like
news. However, that apart, the clarification should be carried out in
newspaper itself.

I guess that's a no from the management because it would lead to loss
of revenue.. eh;)

from:  kunal
Posted on: Mar 21, 2013 at 19:32 IST

Be wary , you might face a ban.

from:  Ramchandra
Posted on: Mar 21, 2013 at 18:11 IST

That's something like the fine print caution that is there on any mutual funds or nfo papers or something akin to the caution on cigarette packs 'injurious to health'. Though these advertisements bring in a lot of money which are necessary for the survival of the print media, yet greater caution should prevail. The unwary public should not be taken in by unscrupulous institutions riding piggy back on the reputation of the media to promote themselves. The cautionary display should be more prominent & emphatic rather than being low key. Responsible media cannot have it both ways & later claim 'we said so'.

from:  Yunus Sait
Posted on: Mar 21, 2013 at 16:16 IST

In the first place, did it even look like and advert? Hindu is expected
to be flagbearer of ethics in Indian print journalism.. not so anymore i
would say... infact you should run a front page advert tomorrow
discarding IIPM claim if you are serious about debunking IIPM claim

from:  Mayank
Posted on: Mar 21, 2013 at 15:31 IST

Thanks for bringing us the "Ethics" which IIPM follows.

from:  senthil
Posted on: Mar 21, 2013 at 15:12 IST

Thank you for remaining a newspaper with a conscience!

from:  Amit Kakri
Posted on: Mar 21, 2013 at 14:51 IST

I have had respect for The hindu's ethics before this. But this is
definitely a cement in that bond..

from:  Ashutosh sinha
Posted on: Mar 21, 2013 at 14:41 IST

First of all i would like to say thanks to Hindu.only news paper
maintaining the purity and divinity of media in today's "ALL SALABLE
ATMOSPHERE " . IIPM institute known for his such unethical practices and
this is one of them.they always made such claims .. you are not only a
newspaper but real refection of the sentiment of Indian people.kindly
save your integrity and honesty by such institution..

from:  Arun Kumar Singh
Posted on: Mar 21, 2013 at 14:28 IST

It is because of these values which the newspaper upholds that I still
stick with The Hindu no matter how different its political ideologies
are from mine. I know all media establishments have to depend mainly on
advertisements and even The Hindu would have to take care of its
finances, it would be better if The Hindu stops publishing even
advertisements of such tainted institutes.

from:  Shiv Ganesh S
Posted on: Mar 21, 2013 at 14:17 IST

Good job The Hindu. One more instance where Hindu has kept its readers' trust. Not every newspaper is saleable!

from:  kavita jitani
Posted on: Mar 21, 2013 at 14:12 IST

Proud to be a reader of The Hindu. A big shout out to The Hindu Team for maintaining such high and unbiased reporting, and a big thumbs down for IIPM, for using The Hindu's name to deceive the public.

from:  Abhijeet
Posted on: Mar 21, 2013 at 14:03 IST

Brilliant. This is what makes The Hindu such a well-respected newspaper. Congratulations on preserving your integrity and exposing an obviously illegal and unethical act, Hindu!

from:  Kaustav
Posted on: Mar 21, 2013 at 13:49 IST

I appreciate THE HINDU for maintaining ethical standards and practices
in journalism. I don't think many other newspapers would have done this.
Many media houses (print and electronic) in India are interested in
money and sensationalism. THE HINDU has lost its advertisement business
with IIPM for a very good cause.

from:  R. Nagarajan
Posted on: Mar 21, 2013 at 12:57 IST

"The B-School with a human face"
IIPM exposed by their advertizing beneficiary itself. Kudos to Hindu for
The model is to give advertisement to leading newspapers claiming
rankings and accolades out of imagination. Then attribute those claims
as being internal to the editorial of the newspaper and reclaiming it in
another new ad.

from:  Pravin Kaushal
Posted on: Mar 21, 2013 at 12:05 IST

Great. I am happy that The Hindu is maintaining its sanctity. Another
proud moment for "THE HINDU" reader... :-)

from:  Umang Mathur
Posted on: Mar 21, 2013 at 12:01 IST

Really amazing ingenuity - there are brains working in IIPM, although maybe at fooling clients. Just a genuine strength for a management student to pick from in the current times;-)

from:  sameer b
Posted on: Mar 21, 2013 at 10:16 IST

Further to asking IIPM to refrain from repeating such misleading ads, The Hindu must demand them to publish an apology and erratum in all dailies where they have already published the said ad. IIPM is a repeat offender, a plain scam, and the said ad was just another calculated move and part of the same scam.

from:  subramaniam
Posted on: Mar 21, 2013 at 09:15 IST

Thanks to THE HINDU for boldly publishing the truth. Now onus on students
to know the truth and decide joining such institutes.

from:  sreeram
Posted on: Mar 21, 2013 at 08:39 IST

Isn't it wrong on The Hindu's part too even publish such an unethical advertisement. IIPM has a proven modus-operandi, i hope The Hindu won't ever repeat it's mistake in case of IIPM or in general

from:  ishan
Posted on: Mar 21, 2013 at 08:36 IST

The Hindu should sue IIPM for their bold faced lie and misusing The Hindu's name for self-promotion.

from:  Arun
Posted on: Mar 21, 2013 at 02:30 IST

The more I read about IIPM, it is clear that the institute is nothing
but fluff, with inadequate infrastructure and placement record, driven
by nothing more than aggressive advertisement and marketing. Word of
mouth advertising is from a set of students who are employed by IIPM
itself and would therefore not go against its employer.
All prospective students for IIPM should investigate the institute's
claims and placements very carefully before taking the plunge.

from:  Ernie
Posted on: Mar 21, 2013 at 01:57 IST

Cheap tricks, cheap institution! I mean cheap in its character, not
cheap in terms of the money that it collects from its students. I wish the people running this institution find some other means to earn money instead of robbing students and their

from:  Manju
Posted on: Mar 21, 2013 at 01:41 IST

HINDU...Please don't lose your credibility

from:  Harsh Nautiyal
Posted on: Mar 21, 2013 at 01:36 IST

Hats off to the Hindu!

from:  K Palaka
Posted on: Mar 21, 2013 at 01:25 IST

Thanks for this notification... IIPM is a business minded business
school..The ethics are forgotten by those who run this educational
business...This should be treated as a serious case since there are too
many probabilties that this claimed endorsement could mislead many young

from:  vijayan
Posted on: Mar 21, 2013 at 01:16 IST
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